business development manager (frozen foods).

Our client is one of Malaysia's most established and respected premium food importers and distributors, specializing in high-quality protein, frozen meats, and gourmet food products. With decades of heritage, they supply top-tier culinary ingredients to the country's finest culinary establishments. To drive their next phase of commercial growth and elevate their market dominance, they are seeking a strategic and high-calibre Business Development Manager to lead their commercial division.

about the job

As the Business Development Manager, you will take full strategic and operational ownership of the commercial business, with a heavy emphasis on the HoReCa (Hotel, Restaurant, and Catering) and foodservice channels. You will lead a high-performing sales team, manage principal relationships, and design route-to-market strategies to drive volume and revenue growth for their premium frozen meat and protein portfolios.

key responsibilities:

• Commercial Leadership: Devise, execute, and oversee the national sales strategy for the food service and HoReCa segments to achieve corporate revenue and margin targets.

• Team Management: Lead, mentor, and structurally develop a robust sales and account management team, establishing clear KPIs and driving a high-performance culture.

• Key Account & Network Growth: Maintain and scale strategic partnerships with top-tier culinary groups, 5-star hotels, high-end restaurants, central kitchens, and key food service players.

• Portfolio & Inventory Strategy: Partner closely with procurement and supply chain teams to align inventory forecasting, pricing models, and cold-chain logistics for premium frozen meat lines.

• Principal & Supplier Management: Manage relationships with international meat principals and suppliers, ensuring brand alignment and effective execution of localized trade strategies.

requirements

• At least 4-6 years of sales experience within the FMCG industry.
• Deep technical and commercial knowledge of frozen meats, proteins, or cold-chain food products is highly preferred.
• Extensive experience navigating the HoReCa / Foodservice channel in Malaysia, backed by an active, strong network of chefs, F&B directors, and purchasing managers.
• Proven ability to lead, structure, and motivate sales teams to hit aggressive commercial growth targets.
• High commercial acumen, excellent negotiation and stakeholder management skills, and a strategic mindset paired with operational execution.

If you are interested, please click'Apply' submit your application.