about the company
Our client is an established international cosmetics and skincare organisation with a robust retail and digital distribution footprint across the Southeast Asian personal care sector. The enterprise focuses heavily on commercial portfolio expansion and offers structured career development pathways for high-potential digital commerce professionals.
about the role
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As the leading FMCG marketing recruitment practice at Randstad Malaysia, we have been retained by a premier global Consumer Goods MNC in Kuala Lumpur to source an exceptional Digital Marketing & E-Commerce Manager where you will drive commercial portfolio value. The position offers a monthly base salary of RM10,000 - RM12,000 alongside fixed monthly allowances and a thirteen-month salary structure.
key responsibilities
Formulate and execute integrated digital commerce and marketplace marketing strategies to achieve a one-hundred percent year-on-year online revenue growth target.
Direct multi-channel performance marketing campaigns to secure a four-to-six times return on advertising spend through strategic A&P budget optimization.
Govern external agency performance across collaborative influencer marketing networks, managing localized KOL, KOC, affiliate programmes, and upcoming livestreaming initiatives.
Establish comprehensive team key performance indicators and steer the digital marketing division to maximize brand equity and online marketplace commercial visibility.
Analyse consumer data streams and marketplace tracking metrics to optimize online store operations, pricing layouts, and category profitability parameters.
requirements
Minimum of five years of commercial execution tenure specializing in digital marketing, brand management, or e-commerce operations within the beauty, personal care, or consumer goods sectors.
Proven competency managing major online marketplace platforms including Shopee, Lazada, and TikTok Shop to drive verifiable online sales revenue growth.
Demonstrated experience handling complex external agency partnerships spanning digital media buyers, content creators, and P.R. networks.
Technical capability navigating performance marketing tools including Google Ads, Meta Ads, search engine optimisation, and digital analytics platforms.
Solid leadership background with documented history setting operational key performance indicators and guiding cross-functional digital marketing teams.
