About the Company
Our client is a prominent regional FMCG leader in the food and beverage industry. Known for its innovation, and commitment to quality, the company owns a portfolio of iconic household brands trusted by millions. They foster an agile, dynamic, and high-performing environment that empowers marketers to build impactful brands and drive long-term commercial success.
About the Role
We are seeking an experienced and strategic Senior Brand Manager to lead brand strategy, integrated marketing campaigns, and commercial growth for a key food and beverage portfolio. Reporting to senior leadership, you will play a pivotal role in strengthening brand equity, driving new product innovations, and shaping sustainable market performance in a competitive category.
Key Responsibilities
- Lead the development and implementation of comprehensive annual brand plans and go-to-market strategies across ATL, BTL, digital, and in-store channels.
- Oversee end-to-end portfolio innovation and new product development (NPD), from concept formulation to launch execution.
- Analyze market trends, consumer insights, and sales data to refine brand positioning and identify business growth opportunities.
- Manage A&P budget allocations, monitor campaign effectiveness, and ensure optimal return on investment.
- Collaborate closely with cross-functional partners—including trade marketing, sales, R&D, and supply chain—to ensure seamless execution.
- Manage external agency partnerships (creative, media, digital, and P.R.) to deliver high-quality integrated campaign outcomes.
- Track brand performance and deliver regular business reviews and strategic insights to senior stakeholders.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- 6–8 years of brand management experience within the FMCG sector, preferably within the food or beverage category.
- Proven track record in executing 360° marketing campaigns and successful new product launches.
- Strong commercial acumen with a data-driven mindset and analytical capability.
- Hands-on experience directing cross-functional teams and external agency partners, including P.R. and media execution.
- Excellent communication, project management, and stakeholder management skills.
