About the Company
Our client is an established, high-growth Direct Selling & Consumer Goods MNC with a strong regional footprint and expanding global operations. Driven by a commitment to product quality, market innovation, and empowering its network, the company delivers trusted wellness and lifestyle solutions. They champion a dynamic, performance-driven culture that values strategic leadership and commercial excellence.
About the Role
We are seeking a strategic and commercially driven Head of Marketing to lead global marketing operations. Taking full ownership of product portfolios across online and offline channels, this role drives revenue growth, accelerates sell-through, and expands market share across multiple countries. Working closely with executive leaders, cross-functional partners, and network teams, you will turn high-level enterprise goals into impactful marketing strategies and P.R. initiatives.
Key Responsibilities
- Strategic & Growth Planning: Translate enterprise objectives into integrated short- and long-term marketing plans aligned with key business OKRs, continuously evaluating performance to close growth gaps.
- Commercial Execution & Enablement: Collaborate with Network Development and commercial teams to optimize the marketing mix, drive product sell-through, and ensure campaign scalability across target markets.
- Product Portfolio Management: Partner with Product Management throughout the full product lifecycle—from market validation, commercialization, pricing logic, and packaging strategy to end-of-life optimization.
- Brand Leadership & Market Insights: Elevate brand equity and competitive positioning by translating consumer insights, competitive intelligence, and field data into actionable marketing initiatives.
- Digital Marketing & Demand Generation: Oversee digital demand generation, content strategies, and performance marketing to increase brand visibility, acquire customers, and support network enablement.
- Network & Distributor Support (B2B2C): Design distributor-facing marketing tools, training, and promotional assets that improve selling effectiveness, build network confidence, and drive engagement.
- Financial Stewardship: Own and optimize the global marketing budget, maintaining strict ROI discipline while funding strategic growth initiatives and innovation.
- Team Leadership & Operational Governance: Lead, mentor, and empower the marketing team, establishing strong execution discipline and managing external partners (creative, media, digital, and P.R. agencies).
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a relevant field.
- Minimum 8 years of progressive marketing experience, with at least 3 years in a senior leadership role.
- Strong background within Direct Selling, MLM, or Consumer Goods / FMCG industries.
- Proven track record in developing multi-channel marketing campaigns that drive revenue and network engagement.
- Deep experience in digital marketing, trade promotions, events, e-commerce, and P.R. management.
- Strong commercial acumen with demonstrated success in budget management, ROI tracking, or P&L contribution.
- Analytical mindset with strong proficiency in data-driven decision-making.
- Exceptional leadership, communication, and stakeholder management skills, with the agility to thrive in a fast-paced environment.
