promotion product manager [igaming].

About the Role

We are seeking a strategic and results-driven Promotion Product Manager to lead the planning, execution, and optimisation of promotional initiatives that enhance user engagement and support merchant growth. In this role, you will develop impactful campaign strategies by maximising existing promotional capabilities, identifying market opportunities through competitor and industry analysis, and using performance insights to drive continuous improvements.

Working cross-functionally with Product, Engineering, UI/UX, QA, Sales, and Operations teams, you will play a key role in evolving the promotion platform, delivering seamless campaign experiences, and ensuring promotional features align with both business objectives and customer needs.

Key Responsibilities

• Develop and execute engaging promotional campaigns that drive player acquisition, retention, and merchant growth across multiple regional markets.
• Create customised campaign strategies based on merchant objectives, player behaviour, and local market trends.
• Optimise the use of existing promotional features such as Missions, Tournaments, Progress Bars, Leaderboards, Lucky Wheels, Free Spins, VIP Rewards, Jackpots, Vouchers, and Coupons to maximise campaign effectiveness and player engagement.
• Conduct ongoing research on competitor platforms, industry trends, and emerging promotional mechanics to identify opportunities for innovation and maintain a competitive edge.
• Partner closely with Product Managers and Engineering teams to gather business requirements and translate campaign needs into product enhancements and new feature development.
• Prepare product specifications, user stories, and documentation to support the successful delivery of new promotional features.
• Collaborate with UI/UX designers to create intuitive and engaging promotional experiences that encourage higher player participation and improve the overall customer journey.
• Coordinate with QA and technical teams to validate promotional features, ensuring quality, stability, and smooth deployment.
• Monitor and evaluate campaign performance using key business metrics such as participation rate, retention, turnover, deposits, GGR, ARPU, ROI, and conversion rate.
• Conduct A/B testing on campaign mechanics, rewards, eligibility criteria, and user journeys to continuously optimise campaign performance.
• Maintain campaign documentation, promotional roadmaps, and best practice guidelines while continuously introducing new engagement initiatives.

Requirements

• Minimum 3 years of experience in Marketing, CRM, Product Management, Campaign Management, Growth Marketing, or Promotion Strategy, preferably within the iGaming, Online Casino, Gaming, or Digital Products industry.
• Strong analytical and problem-solving skills with the ability to interpret campaign performance and business metrics such as GGR, Turnover, Retention Rate, ARPU, ROI, Conversion Rate, Deposit Rate, Participation Rate, and Session Duration.
• Hands-on experience with CRM platforms, customer segmentation, loyalty programmes, lifecycle marketing, and data-driven campaign optimisation.
• Proven ability to conduct market research, competitor analysis, and A/B testing to optimise promotional campaigns and improve user engagement.
• Mandarin speaking ability is required to communicate effectively with stakeholders. Reading and writing in Mandarin are not mandatory.
• Commercially minded with the ability to balance business objectives, user experience, technical feasibility, and creative campaign ideas.
• Self-driven, proactive, and collaborative, with a strong passion for delivering impactful promotional experiences and continuously improving product performance.