retention marketing specialist [lifestyle fmcg].

About the Company
We are partnering with a fast-growing e-commerce and retail brand operating in the consumer lifestyle space. Known for delivering high-quality products and tech-driven customer experiences, the team is expanding its headcount to scale its retention marketing operations.
About the Role

This role focuses heavily on hands-on execution and taking over Business-As-Usual (BAU) retention functions. It is ideal for a junior to mid-level professional looking to own end-to-end lifecycle campaigns, automated flows, and customer engagement channels.
Key Responsibilities

• Email & Lifecycle Marketing: Develop, execute, and optimize automated customer journeys, including welcome, browse/cart abandonment, post-purchase, and win-back flows. Manage the monthly campaign calendar, copywriting/briefing, A/B testing, and database health.
• WhatsApp & Mobile Channels: Manage WhatsApp broadcasts and automated messaging journeys while ensuring compliance with PDPA requirements. Drive mobile app adoption and repeat purchases through push notifications and in-app messaging.
• Loyalty & Rewards: Oversee the day-to-day operations of the customer loyalty programme, including membership tiers, points, reward redemptions, referrals, and exclusive member promotions.
• Segmentation & Data Analysis: Develop customer segments using CRM data and monitor key metrics, including repeat purchase rate, retention cohorts, customer lifetime value (CLV), and weekly campaign performance.

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