About the Company
Our client is a well-established multinational FMCG company specializing in personal care and skincare products, with a strong presence in the beauty and healthcare retail market.
About the Role
The Senior Trade Marketing Executive will be responsible for driving category growth and strengthening brand performance across key retail channels. Working closely with the Head of Trade Marketing and cross-functional teams, this role focuses on developing effective trade strategies, launching new products, and implementing shopper-focused initiatives to maximize sales performance and market presence.
Key Responsibilities
- Develop and implement category trade marketing strategies aligned with business objectives and sales targets.
- Collaborate with brand marketing and sales teams to execute new product launches, including channel strategies, launch presentations, product information, sampling activities, and exclusive retail campaigns.
- Strengthen brand visibility and positioning across customer channels and in-store retail environments.
- Plan, execute, and evaluate trade marketing programs to improve shopper engagement, product visibility, and sell-out performance.
- Enhance the planning and execution of trade marketing campaigns by identifying opportunities to improve workflows and operational efficiency.
- Monitor promotional performance and assess return on investment (ROI) to optimize future trade activities and customer-specific initiatives.
- Work closely with internal stakeholders to ensure marketing strategies are translated into effective in-market execution.
Requirements
- Bachelor's degree in Business, Marketing, or a related discipline.
- 2–3 years of experience in FMCG trade marketing or category management, preferably within pharmacy, healthcare, or beauty retail channels.
- Strong understanding of brand marketing, shopper behaviour, retail dynamics, and customer engagement strategies.
- Familiarity with Nielsen Advisor, Retail Shelf Planner, or similar category management tools would be an advantage.
- Previous exposure to sales and marketing functions is an added advantage.
- Strong communication, interpersonal, and organizational skills, with the ability to manage multiple priorities and deliver projects effectively.
- Detail-oriented, proactive, and comfortable working in a fast-paced business environment.
