Our client is a highly respected and rapidly growing premium food supplier specialising in top-tier fresh food products. Known for their exceptional quality and reliable supply chain, they are a preferred partner for premium culinary establishments. Due to strategic expansion, they are seeking an ambitious and network-driven Sales Executive to champion their HORECA division.
about the job
As a Sales Executive, you will be the face of the brand to the HORECA sector. You will leverage your existing network and industry knowledge to introduce premium fresh food products to high-end culinary establishments, driving revenue growth and securing long-term partnerships.
Key Responsibilities:
Identify and develop new business opportunities within the HORECA channel (Hotels, Restaurants, Cafes, and Caterers), specifically targeting premium and fine-dining establishments.
Build and maintain strong, trust-based relationships with Executive Chefs, F&B Directors, Procurement Managers, and Restaurant Owners.
Effectively communicate the unique selling points, freshness, and quality of the fresh food portfolio.
Manage the entire sales process from cold calling and product presentations to price negotiation, closing deals, and post-sales support.
Monitor market trends, competitor activities, and customer feedback to identify new growth areas.
Key Requirements
- Minimum of 2-3 years of proven sales experience specifically within the HORECA channel
An existing, active network of chefs and F&B decision-makers is a major advantage.
Strong negotiation, presentation, and interpersonal skills with a results-oriented mindset.
Must possess own transportation and be willing to travel to visit clients frequently.
If you are interested in this opportunity, click on "Apply" to submit your application.