pioneer role
commissions
competitive salary
about the company
Our client is an established and rapidly growing consumer goods player specializing in premium car fragrances, home air care, and lifestyle sensory solutions. Known for their high-turnover consumer product lines, they are expanding their route-to-market footprint across Malaysia. To spearhead their General Trade channel, optimize distributor partnerships, and accelerate numeric distribution across the Southern region, they are seeking a high-caliber Sales Manager to be based in Johor.
about the job
Reporting directly to the Head of Sales / Head of Modern & General Trade, you will take full strategic and operational ownership of the General Trade (GT) sales operations. You will lead a dedicated GT sales team, manage and scale distributor networks across wholesalers, dealers, and independent retailers, and periodically travel to Kuala Lumpur for executive management meetings and strategy alignments.
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Key Responsibilities:
- Formulate and execute sales strategies to deliver monthly, quarterly, and annual revenue budgets across General Trade channels.
- Appoint, manage, and scale distribution partners, wholesalers, and independent retailers—monitoring inventory movement, sell-in/sell-out, and territory coverage.
- Lead, mentor, and coach the field sales team; establish individual targets, conduct performance reviews, and drive a high-performance execution culture.
- Lead contract negotiations, margin structures, trade terms, rebates, and promotional mechanics within company guidelines.
- Analyze sales performance data, SKU penetration, sell-out velocity, and competitor activities to deliver actionable forecasts and presentations to executive management.
- Maintain regular field execution while traveling to Head Office (Kuala Lumpur) as required for management reviews and cross-functional planning.
requirements
- Minimum 5 years of solid FMCG sales experience, with a strong, hands-on track record in General Trade (GT) and distributor management.
- Experience in non-food FMCG categories—specifically Air Care, Personal Care, Tobacco, Vape, or Household consumer products—is highly advantageous.
- Demonstrated ability to manage multi-tiered distribution networks, expand numeric outlet coverage, and negotiate commercial terms with wholesalers and key retailers.
- Strong analytical capabilities, proficient in MS Excel and PowerPoint for data tracking, reporting, and performance analysis.
Please click "APPLY NOW" to submit your updated CV.