About the Company
Our client is an established, forward-looking player in the specialized automotive solutions and services sector in Malaysia. Operating across key regulated and public-facing vehicle divisions—including authorized end-of-life vehicle treatment/disposal and expanding vehicle inspection services—the organization delivers structured, sustainable, and reliable automotive solutions to both consumer and commercial markets nationwide.
About the Role
We are seeking a strategic, creative, and performance-driven Social Media & Branding Manager to take ownership of the company's brand identity, multi-channel digital presence, and integrated marketing campaigns across its core operating divisions.
Reporting directly to executive leadership, you will bridge creative storytelling with measurable commercial results. This hands-on leadership role is ideal for an agile marketer with strong visual instincts, team-coordination capabilities, and a deep, intuitive grasp of local consumer behavior and culture in Malaysia.
Key Responsibilities
- Brand Direction & Visual Identity: Lead overall brand positioning, tone of voice, visual standards, and corporate narrative across all consumer and corporate touchpoints.
- Social Media Strategy & Campaign Management: Formulate and execute integrated marketing, event, branding, and P.R. campaigns across Meta (Facebook & Instagram), TikTok, YouTube, LinkedIn, Threads, and REDnote (Xiaohongshu).
- Creative Leadership & Asset Production: Direct end-to-end creative production (graphics, reels, short-form video, copy) while managing and mentoring internal creative team members (designers, video editors, and content creators).
- Paid Advertising & Performance Marketing: Plan, implement, and optimize paid performance campaigns (Meta Ads, Google Ads, TikTok Ads) focused on customer acquisition, lead generation, conversions, and return on ad spend (ROAS).
- Trend Spotting & Content Innovation: Monitor algorithm shifts, emerging social trends, and market conversations; translate local audience behavior and viral cultural moments into timely, brand-aligned content.
- Cross-Division Brand Integration: Lead marketing, positioning, and promotional rollouts across both current core operations and emerging service facilities, including support for corporate on-site activations and media events.
- Reporting & Optimization: Monitor key performance indicators (engagement, reach, audience acquisition, cost per lead, conversion metrics) and provide management with clear data-backed insights and growth recommendations.
Requirements
- Experience: Minimum 3 years of demonstrated experience in social media marketing, brand management, digital advertising, or campaign management. Candidates with strong operational foundations and high leadership potential are welcome to apply.
- Demographic & Market Fluency: Deep, proven understanding of the Malaysian consumer landscape, with particular fluency in reaching and engaging the Malay-speaking demographic market. Familiarity with Chinese-speaking consumer trends is an added advantage.
- Language Proficiency: Strong communication and copywriting capabilities in Bahasa Malaysia and English.
- Technical & Performance Toolkit: Working knowledge of Meta Business Suite, Google Ads, web/social analytics, and modern content/creative software (Canva, Adobe Creative Suite, or mobile video editing tools). Familiarity with AI-assisted creative workflows is a strong plus.
- Work Arrangement: Full commitment to an on-site office arrangement to closely understand technical operations and coordinate directly with cross-functional business units.
- Education & Portfolio: A recognized diploma/degree in Marketing, Mass Communications, Advertising, Business, or equivalent practical experience backed by a strong portfolio demonstrating campaign strategy and measurable results.
