About the Company
Our client is a well-established FMCG multinational corporation with a strong market presence and a portfolio of high-quality consumer products. The organization fosters a dynamic, performance-driven environment focused on brand excellence, agility, and continuous innovation.
About the Role
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We are seeking an experienced Senior Brand Manager to lead and drive the development and execution of brand strategies, annual brand plans, and integrated marketing programs. This strategic role is pivotal in driving portfolio growth, managing product innovations, and leading cross-functional teams to achieve sustainable market performance.
Key Responsibilities
- Develop and lead annual brand plans, integrated marketing strategies, product innovation roadmaps, and communication strategies aligned with commercial objectives.
- Drive category and brand performance by identifying key growth opportunities through consumer, shopper, and market insights.
- Lead the end-to-end planning and execution of 360° marketing campaigns across ATL, BTL, and digital platforms to deliver strong business impact.
- Lead product innovation and renovation initiatives in close collaboration with cross-functional teams, including Sales, Trade Marketing, Supply Chain, Regulatory Affairs, and Finance.
- Manage relationships with external partners and agencies (creative, media, digital, and P.R.) to ensure high-quality execution and strategic alignment.
- Monitor and analyze brand performance, campaign effectiveness, and consumer trends to recommend actionable growth strategies.
- Oversee brand marketing budget management, track ROI, and optimize marketing spend to maximize business impact.
- Conduct market research, brand health tracking, competitive analysis, and retail market visits to identify emerging consumer preferences.
Requirements
- Bachelor's Degree in Marketing, Business Administration, or a related field from a recognized institution.
- 7–9 years of relevant brand management experience, specifically within the FMCG sector.
- Proven track record in leading end-to-end annual brand plans, campaigns, and product launches.
- Strong commercial acumen with a solid understanding of consumer marketing, communication, and media fundamentals.
- Excellent project management, stakeholder engagement, and agency coordination capabilities.
- Data-driven and analytical mindset with strong presentation, communication, and storytelling skills.
- Highly proactive, independent, and results-driven with strong problem-solving skills under minimal supervision.
- Fluency in English and Malay is required; proficiency in Mandarin is preferred.
