summary

subang jaya, selangor
RM8,000 - RM10,000 per month, 13 months salary, excellent benefits
permanent

specialism
sales & marketing
sub specialism
accounts sales & support services
reference number
91M0276046_0956372146005097665

job details

A leading, publicly listed FMCG distributor is seeking an analytical, commercially sharp Sales Force Effectiveness (SFE) Manager to join its expanding Commercial Excellence division. This role focuses on transforming sales back-end operations, optimizing Route-to-Market (RTM) structures, and driving distribution point expansion across nationwide principal brand portfolios

...

Reporting to: Commercial Excellence Director
Location: Subang Jaya, Selangor (Office-based with flexi-hours)
Spearhead a high-visibility commercial excellence and RTM transformation function for a premier distribution group, leverage advanced sales and behavioral analytics to directly steer regional distribution strategies, and gain direct C-suite visibility alongside executive leadership.

the role

Route-to-Market (RTM) & Distribution Growth: Lead the development and continuous improvement of sales operations and RTM processes to achieve corporate distribution and revenue targets.
Outlet & Seller Behaviour Analytics: Track, read, and analyze outlet buying patterns, store-level velocity, and seller coverage frequency to identify performance gaps and propose corrective action plans.
Route & Cluster Optimization: Design and implement route optimization down to the individual seller level, conducting targeting and customer segmentation analyses to maximize territory coverage and cluster efficiency.
Commercial Insights & Dashboarding: Synthesize data sets into executive dashboards, trackers, and weekly/daily analytical reports to support strategic sales discussions and operational decision-making.
Process Governance & Cross-Functional Alignment: Maintain commercial hygiene controls, streamline cross-departmental operations between teams, and champion new commercial capability initiatives.

the experience

Minimum 3 years of experience in Sales Force Effectiveness (SFE), Commercial Excellence, Sales Operations, or Commercial Analytics within an FMCG or distributor environment.
Solid understanding of the local FMCG trade ecosystem, outlet dynamics, and Route-to-Market (RTM) frameworks.
Advanced technical proficiency in Microsoft Excel and Power Query with proven ability to manipulate large-scale sales data (proficiency in Microsoft Access is a strong advantage).
Strong commercial acumen and a firm, proactive mindset. Able to translate data into strategic insights, plan independently, and influence sales execution teams to drive adoption.

To apply online, please use the relevant link provided. Alternatively, please contact Daniel at 0169301789 if you are interested in the job. You can also connect with Daniel on LinkedIn at https://www.linkedin.com/in/daniel-chang-865b271ba/ for further information.

A leading, publicly listed FMCG distributor is seeking an analytical, commercially sharp Sales Force Effectiveness (SFE) Manager to join its expanding Commercial Excellence division. This role focuses on transforming sales back-end operations, optimizing Route-to-Market (RTM) structures, and driving distribution point expansion across nationwide principal brand portfolios

Reporting to: Commercial Excellence Director
Location: Subang Jaya, Selangor (Office-based with flexi-hours)
Spearhead a high-visibility commercial excellence and RTM transformation function for a premier distribution group, leverage advanced sales and behavioral analytics to directly steer regional distribution strategies, and gain direct C-suite visibility alongside executive leadership.

the role ...

Route-to-Market (RTM) & Distribution Growth: Lead the development and continuous improvement of sales operations and RTM processes to achieve corporate distribution and revenue targets.
Outlet & Seller Behaviour Analytics: Track, read, and analyze outlet buying patterns, store-level velocity, and seller coverage frequency to identify performance gaps and propose corrective action plans.
Route & Cluster Optimization: Design and implement route optimization down to the individual seller level, conducting targeting and customer segmentation analyses to maximize territory coverage and cluster efficiency.
Commercial Insights & Dashboarding: Synthesize data sets into executive dashboards, trackers, and weekly/daily analytical reports to support strategic sales discussions and operational decision-making.
Process Governance & Cross-Functional Alignment: Maintain commercial hygiene controls, streamline cross-departmental operations between teams, and champion new commercial capability initiatives.

the experience

Minimum 3 years of experience in Sales Force Effectiveness (SFE), Commercial Excellence, Sales Operations, or Commercial Analytics within an FMCG or distributor environment.
Solid understanding of the local FMCG trade ecosystem, outlet dynamics, and Route-to-Market (RTM) frameworks.
Advanced technical proficiency in Microsoft Excel and Power Query with proven ability to manipulate large-scale sales data (proficiency in Microsoft Access is a strong advantage).
Strong commercial acumen and a firm, proactive mindset. Able to translate data into strategic insights, plan independently, and influence sales execution teams to drive adoption.

skills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree

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daniel chang

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sfe manager (route-to-market / rtm).

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