About the Company
Our client is an established and fast-growing consumer goods company with a strong footprint in the retail and FMCG sectors. To support expanding business operations, the company is strengthening its commercial capabilities by establishing Trade Marketing as an independent, standalone function. The organization fosters an agile, results-oriented culture that empowers commercial leaders to drive trade strategy, retail execution, and sustainable category growth.
About the Role
We are seeking a commercially driven and analytical Trade Marketing Manager to lead the Trade Marketing function. Working in close partnership with Sales, Marketing, and Supply Chain, you will translate brand and business strategies into actionable trade plans, channel promotions, product launches, and in-store execution. This role focuses on analyzing sales and market data to identify growth opportunities, optimize distribution points, and build standardized trade processes.
Key Responsibilities
- Develop annual and monthly trade marketing plans aligned with overall business and brand growth objectives.
- Design and execute channel- and customer-specific promotions, roadshows, and trade activities to enhance visibility and sell-through.
- Analyze key SKU and product range performance against targets and prior year results across channels and customers.
- Track distribution coverage, identify market distribution gaps, and monitor NPD launch performance to recommend corrective actions.
- Oversee field execution standards, store coverage, route compliance, OOS/OSA, POSM placement, and promotional price compliance.
- Establish merchandising standards and execution KPIs while conducting regular market visits to resolve field gaps.
- Collaborate cross-functionally with Sales on channel opportunities, Marketing on campaign POSM, and Supply Chain on stock forecasting and availability.
- Manage relationships with external vendors and agency partners for POSM production, event execution, and P.R. activations.
- Establish regular trade marketing performance reporting, capture promotional learnings, and track competitor market activities.
- Develop and refine internal Trade Marketing processes, SOPs, and governance as the department transitions into a standalone function.
Requirements
- Bachelor’s Degree in Marketing, Business Administration, or a related discipline.
- 4–6+ years of relevant experience in Trade Marketing, Channel Marketing, Shopper Marketing, Category Management, or Commercial Planning.
- Industry experience within FMCG, consumer goods, retail, health & wellness, or related sectors.
- Strong commercial and analytical thinking, with a proven ability to translate sales data and market insights into actionable trade strategies.
- Demonstrated track record in managing field execution, trade promotions, and agency alignment.
- Strong stakeholder management capabilities across Sales, Marketing, and Supply Chain.
- Hands-on, proactive mindset with experience building or improving trade processes and
