about randstad's employer brand research.
-
what is REBR?
The Randstad Employer Brand Research (REBR) is the most representative and inclusive employer brand research in the world.
REBR provides unique labour market insights, bringing together:
- 34 markets
- over 6000 companies
- nearly 173,000 respondents
The outcomes are based on public perception and focus on two main areas: overall brand awareness and relative attractiveness. This creates a level playing field for all of the commercial companies. The awards are not open for nomination and the results are based solely on the opinions of the local workforce – making it the only award that truly represents ‘the people’s choice’.
The 2026 Randstad Malaysia Employer Brand Research was conducted independently with around 2,500 locally-based respondents.
-
why does employer branding matter?
Your employer brand is your organisation's reputation as a place of work, for current employees, active and passive talent and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.
Companies with positive brands get twice as many job applications, and 50% of candidates would not work for a company with a bad reputation despite a higher salary.
read our past sector reports.
Dive into our 2025 sector reports to uncover specific insights into what top talent values most. Create tailored strategies to attract and retain top professionals in HR & secretarial support, engineering, sales & marketing, and technology.
top 20 most attractive employers
-
2026
Microsoft
Samsung
Sime Darby Berhad
Shell Malaysia
Intel Malaysia
Schlumberger
Tenaga Nasional Berhad
B.Braun Medical Industries Sdn. Bhd.
Nestle (Malaysia) Berhad
Huawei Technologies Malaysia
Malaysia Airports Holdings Berhad
Perusahaan Otomobil Kedua Sendirian Berhad (PERODUA)
Sony EMCS (Malaysia) Sdn. Bhd.
Honda Malaysia
Telekom Malaysia Berhad
Johor Corporation Berhad
Infineon Technologies (Malaysia) Sdn. Bhd.
Osram Opto Semiconductors (Malaysia) Sdn. Bhd.
IBM
IJM Corporation Berhad -
2025
Shell Malaysia
Sime Darby Berhad
Infineon Technologies (Malaysia) Sdn. Bhd.
Malaysia Airports Holdings Berhad
Intel Malaysia
Tenaga Nasional Berhad
DXC Technology Malaysia Sdn Bhd
Nestle (Malaysia) Berhad
Sunway Berhad
Gamuda Berhad
Dell
Telekom Malaysia Berhad
Malaysian Resources Corporation Berhad
Schlumberger
Malayan Banking Berhad (Maybank)
MMC Corporation Berhad
Malaysia Airlines Berhad
Honda Malaysia
UEM Group Berhad
IJM Corporation Berhad -
2024
Shell Malaysia
Malaysia Airports Holdings Berhad
Infineon Technologies (Malaysia) Sdn. Bhd.
Tenaga Nasional Berhad
Sime Darby Berhad
Intel Malaysia
Malayan Banking Berhad (Maybank)
Johor Corporation Berhad
Schlumberger
Malaysia Airlines Berhad
DRB-Hicom Berhad
Huawei Technologies Malaysia
Dell EMC
Nestle (Malaysia) Berhad
MMC Corporation Berhad
Sunway Berhad
IBM
Gamuda Berhad
Malaysian Resources Corporation Berhad
B.Braun Medical Industries Sdn. Bhd. -
2023
Nestle (Malaysia) Berhad
Shell Malaysia
Infineon Technologies (Malaysia) Sdn. Bhd.
Intel Malaysia
Tenaga Nasional Berhad
Malaysia Airports Holdings Berhad
Sime Darby Berhad
MMC Corporation Berhad
Malaysia Airlines Berhad
Johor Corporation Berhad
DXC Technology Malaysia Sdn Bhd
Dell EMC
Schlumberger
B.Braun Medical Industries Sdn. Bhd.
UMW Holdings Berhad
DRB-Hicom Berhad
Sunway Berhad
Telekom Malaysia Berhad
IJM Corporation Berhad
Berjaya Corporation Berhad -
2022
Nestle (Malaysia) Berhad
Shell Malaysia
Samsung
Intel Malaysia
B.Braun Medical Industries Sdn. Bhd.
Huawei Technologies Malaysia
Sime Darby Berhad
Malaysia Airports Holdings Berhad
Sunway Berhad
Tenaga Nasional Berhad
Sony EMCS (Malaysia) Sdn. Bhd.
Hitachi eBworx Sdn Bhd
Telekom Malaysia Berhad
Malayan Banking Berhad (Maybank)
General Electric Malaysia
Berjaya Corporation Berhad
Johor Corporation Berhad
YTL Corporation Berhad
Infineon Technologies (Malaysia) Sdn. Bhd.
Malaysia Airlines Berhad -
2021
B.Braun Medical Industries Sdn. Bhd.
Celcom Axiata Berhad
Digi Telecommunications
DRB-Hicom Berhad
General Electric Malay
Hewlett Packard Enterprise Services Sdn Bhd
Huawei Technologies Malaysia
IBM
Intel Malaysia
Johor Corporation Berhad
Maxis
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Samsung
Shell Malaysia
Sime Darby Berhad
Sony EMCS (Malaysia) Sdn. Bhd.
Sunway Berhad
Telekom Malaysia Berhad
Tenaga Nasional Berhad
UMW Holdings Berhad -
2020
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
General Electric Malaysia
Huawei Technologies Malaysia
IBM Malaysia
Infineon Technologies (Malaysia) Sdn. Bhd.
Intel Malaysia
Johor Corporation Berhad
Malaysia Airports Holdings Berhad
Malayan Banking Berhad (Maybank)
Nestlé (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Perusahaan Otomobil Kedua Sendirian Berhad (PERODUA)
Samsung Malaysia
Shell Malaysia
Sime Darby Berhad
Sony EMCS (Malaysia) Sdn. Bhd.
Sunway Berhad
Tenaga Nasional Berhad
UMW Holdings Berhad -
2019
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Celcom Axiata Berhad
Dell Malaysia
General Electric Malaysia
Genting Berhad
Huawei Technologies Malaysia
IBM
Intel Malaysia
Malaysia Airlines Berhad
Malaysia Airports Holdings Berhad
Maybank
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Samsung
Shell Malaysia
Sime Darby Berhad
Sony EMCS
Sunway Berhad
Tenaga Nasional Berhad -
2018
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Berjaya Corporation Berhad
Genting Malaysia Berhad
Hewlett Packard Enterprise Services Sdn Bhd
IBM Malaysia Sdn Bhd
IJM Corporation Berhad
Infineon Technologies (Malaysia) Sdn Bhd
IOI Corporation Berhad
Johor Corporation Berhad
Malaysia Airlines Berhad
Malaysia Airports Holdings Berhad
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Shell Malaysia
Sime Darby Berhad
Sunway Berhad
Tenaga Nasional Berhad
WD Media (Malaysia) Sdn Bhd
YTL Corporation Berhad -
2017
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Berjaya Corporation Berhad
Genting Malaysia Berhad
Hewlett Packard Enterprise Services Sdn Bhd
IBM Malaysia Sdn Bhd
IJM Corporation Berhad
Infineon Technologies (Malaysia) Sdn Bhd
IOI Corporation Berhad
Johor Corporation Berhad
Malaysia Airlines Berhad
Malaysia Airports Holdings Berhad
Nestle (Malaysia) Berhad
Petroliam Nasional Berhad (PETRONAS)
Shell Malaysia
Sime Darby Berhad
Sunway Berhad
Tenaga Nasional Berhad
WD Media (Malaysia) Sdn Bhd
YTL Corporation Berhadwatch the video highlights of randstad employer brand awards malaysia 2017.
-
2016
AirAsia Berhad
B.Braun Medical Industries Sdn. Bhd.
Berjaya Group
Hewlett-Packard Sdn. Bhd.
IOI Corporation Berhad
Malayan Banking Berhad (Maybank)
Maxis Berhad
Nestle Berhad
Petroliam Nasional Berhad (PETRONAS)
Public Bank Berhad
Sapura Kencana Berhad
Shell Malaysia
Sime Darby Berhad
Sony Emcs Sdn. Bhd.
Telekom Malaysia
Tenaga Nasional Berhad
Umw Holdings Berhad
WD Media Sdn. Bhd.
YTL Corporation Berhad
more employer branding insights.
see all articlesattract the right talent.