about the company Our client is a prominent homegrown packaged food enterprise commanding an expanding commercial footprint across local and regional marketplace networks. The organisation places immense value on product innovation pipelines, internal talent development routes, and maintains an engaging, collaborative workplace culture.
about the role As the leading FMCG marketing recruitment practice at Randstad Malaysia, we have been retained by a premier global Consumer Goods MNC in Kuala Lumpur to source an exceptional Brand Manager where you will drive commercial portfolio value.
key responsibilities
Formulate and execute annual brand strategies and go-to-market plans across diverse channels to successfully navigate recent Klang Valley retail shifts.
Lead end-to-end consumer campaign activations while overseeing dedicated A&P budget optimization to secure targeted category volume growth.
Conduct comprehensive market research and competitor intelligence mapping to identify emerging commercial opportunities and guide future SKU rationalization frameworks.
Cultivate strategic relationships with distribution networks, regional suppliers, and retail buyers to strengthen the route-to-market (RTM) strategy.
Coordinate international trade processes, logistics documentation, and cross-functional marketing calendars across general trade vs. modern trade networks.
requirements
Professional degree in marketing management, international trade, business administration, or an equivalent corporate discipline.
Minimum of four to five years of active commercial marketing experience focused within consumer goods or food manufacturing sectors.
Demonstrated capability executing comprehensive 360-degree brand campaigns on time and within assigned budget parameters.
Foundational knowledge of international trade fundamentals, import/export regulatory processes, and localized food standards including halal certification parameters.
Strong cross-functional coordination attributes with professional communication qualities in English and Bahasa Malaysia to manage stakeholder diplomacy.
Please click on the 'apply' button to apply online. For more information, please reach out to CONSULTANT NAME.
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