brand manager (retail - premium athletic apparel).

about the company

Our client is a prominent distributor specialising in the fashion sector, representing a portfolio of global apparel labels.

about the job

Reporting to the General Manager.

Leading 1 x Marketing Manager.

Key responsibilities:

Key responsibilities include developing and adapting the global 360° brand strategy for the Malaysian market across retail, digital, partnerships, and community initiatives. The role drives brand awareness through localised campaigns, public relations, and brand activation while overseeing day-to-day retail operations in collaboration with Retail Leads to hit store targets. Additionally, this position works with International Marketing, Merchandising, and Operations teams to execute community events and align brand strategy, ensuring full compliance with global brand guidelines, reporting standards, and timelines.

skills and experience required

Candidates should possess at least 10 years of professional brand management expertise specifically within the fashion retail sector. A proven track record in accelerating brand expansion and maintaining exceptional store operational standards is essential. The ideal candidate must be adept at navigating complex environments involving diverse stakeholders with varying cultural backgrounds and competing priorities. Furthermore, the role requires a proven ability to build a vibrant community around a lifestyle movement.