chief sales & marketing officer (k-12 education).

Randstad is proud to partner with an ambitious, next-generation education group currently in an exciting corporate setup phase. Founded by a highly respected, serial entrepreneur with an established track record of building and scaling successful educational institutions, the group is poised to redefine the private education landscape in Malaysia and across the region. As they lay the groundwork for their new institutional ecosystem, they are seeking a visionary, growth-obsessed Chief Sales & Marketing Officer (CSMO) to build the group’s brand architecture from the ground up and drive market penetration.


about the job
The Chief Marketing Officer (CMO) will serve as a key member of the executive leadership team, holding total accountability for the group's marketing strategy, brand positioning, and student acquisition channels. This is a rare, ground-floor opportunity to shape the commercial identity of an emerging education powerhouse.

Reporting directly to the Founder & Group CEO, you will act as the chief architect of the brand narrative, bridging entrepreneurial agility with institutional excellence to drive enrolment performance across all upcoming campus roll-outs.

Job Description:

• Brand Architecture & Market Entry: Formulate and execute the end-to-end brand strategy, go-to-market (GTM) frameworks, and market positioning for the group and its subsidiary institutions.
• Student Acquisition (Enrolment) & Growth Marketing: Design multi-channel recruitment funnels to hit aggressive student intake targets, overseeing performance ads, SEO/SEM, lead conversion pipelines, and campus activation's.
• Digital Ecosystem & MarTech: Build and optimise the group’s digital marketing infrastructure, CRM systems, marketing automation, and analytics to maintain a low Customer Acquisition Cost (CAC) against high Lifetime Value (LTV).
• Communications & Public Relations: Manage corporate communications, media relations, and reputation management frameworks, elevating the group and Founder's profile as thought leaders in the education sector.
• Team & Department Setup: Hire, structure, and mentor a high-performing marketing, admissions, and creative unit, managing the department P&L and agency relationships.

Job Requirements:

• Bachelor’s or Master’s Degree in Marketing, Business Administration, Mass Communication, or a related field.
• Minimum 12–15 years of commercial marketing experience, with at least 5 years in a Senior Management, Head of Department, or Executive leadership capacity.
• Proven track record within the Education Sector (K-12, Higher Education, TVET, or EdTech) is strongly preferred.
• Proven experience in launching a brand, institution, or major product line from the ground up (0-to-1 setup phase).
• Entrepreneurial mindset with exceptional strategic capability, financial literacy, and the ability to work in close partnership with a hands-on Founder.

about the manager/team
The hiring manager is a highly respected education entrepreneur and seasoned corporate leader with over two decades of industry experience across Southeast Asia. Recognised as a pioneering academic specialist and executive, the hiring manager has built a strong reputation for founding and scaling successful educational ventures, driving academic-industry partnerships, and pioneering innovative learning models.

Having personally educated and mentored thousands of students across the region, the hiring manager blends deep domain expertise with a proven track record in institutional expansion, strategic brand growth, and digital transformation. Candidates entering this organisation will work directly alongside an agile, visionary founder who combines entrepreneurial drive with a deep passion for elevating educational standards regionally.


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