e-commerce lead - personal care.

E-Commerce Lead – Personal Care Category

Location: Remote

Employment Type: Full-time

About the Company

Our client is an innovative and fast-growing personal care brand dedicated to delivering high-quality, everyday essential solutions across Southeast Asia. Committed to product excellence, comfort, and practical design, the company is rapidly expanding its digital presence and product footprint across both regional marketplaces and direct-to-consumer channels.

About the Role

We are seeking a hands-on, data-driven E-Commerce Lead to own the company's online business across key marketplace platforms (Shopee, Amazon, TikTok Shop) and the D2C channel. In this role, you will own the full funnel—traffic, conversion, retention, and channel P&L—while building the brand's livestream and social commerce engine from the ground up. Operating in a lean, fully remote setup, you will drive both strategic planning and direct execution while coaching internal team members to expand their e-commerce capabilities as the business scales.

Key Responsibilities

• Own e-commerce revenue and profitability targets (GMV, ROAS, CAC, LTV, repeat rate) across Shopee, Amazon, TikTok Shop, and the D2C site.
• Run day-to-day marketplace operations: listings, pricing, promotions, mega-sale calendars (9.9, 11.11, 12.12), stock planning, and platform account-manager relationships.
• Lead livestream and social commerce on TikTok Shop and Shopee Live: build strategy around hosts, scripts, run-of-show execution, and affiliate/KOL partnerships.
• Manage marketplace ads (Shopee Ads, Amazon Sponsored Ads, TikTok GMV Max) and allocate budgets based on performance.
• Grow and manage the D2C website as a profitable sales channel.
• Build and scale performance marketing initiatives, including paid social, paid search (Google), and affiliate channels.
• Drive organic growth through SEO, content marketing, and community building across D2C and marketplace search engines.
• Design and execute CRO experiments across the D2C site and marketplace storefronts (product pages, bundles, vouchers).
• Build retention and lifecycle marketing programs (email, SMS, WhatsApp, subscriptions, repeat purchases) tailored to recurring customer needs.
• Manage the e-commerce budget and report weekly on channel performance, unit economics, and sales forecasts.
• Develop market-specific expansion playbooks for growth across regional markets in Southeast Asia (e.g., Malaysia, Indonesia, Thailand).
• Manage agencies, e-enabler partners, and P.R. / communications collaborators, holding them to clear performance targets.
• Collaborate with internal product, design, and supply chain teams on new product launches, packaging, and inventory management.
• Train, coach, and mentor team members in marketplace operations, paid advertising, livestreaming, and analytics.
• Document operational playbooks and standard processes so team members can run channels independently.
• Help recruit and expand the e-commerce team as the business scales.

Requirements

• 6–8+ years of experience in e-commerce, marketplace management, or growth marketing, ideally within personal care, FMCG, health, or wellness categories.
• Proven experience running livestream and social commerce programs, with measurable revenue results on TikTok Shop and/or Shopee Live.
• Hands-on experience managing Shopee, Amazon, and TikTok Shop seller accounts, including ads, campaigns, and store operations.
• Demonstrated track record of scaling paid acquisition channels profitably across marketplace ads, paid social, and paid search.
• Strong working knowledge of SEO and D2C site growth (Shopify or similar), including CRO and lifecycle marketing.
• Strong data and analytical skills: proficient in Seller Centers, GA4, performance dashboards, and spreadsheets, with the ability to make budget decisions based on cohort, LTV, and margin data.
• Experience coaching or managing others, with a patient approach to training team members who are still learning.
• Self-directed and comfortable working remotely within a lean team, executing both strategy and hands-on work.
• Prior experience at an e-commerce enabler or marketplace platform (e.g., aCommerce, Synagie, Shopee, Lazada, Amazon, TikTok) managing multiple brands or categories is advantageous.
• Experience across multiple Southeast Asian markets and familiarity with regional regulatory environments is preferred.
• Background in personal care, healthcare, or related consumer health categories is a plus.