regional sales manager.

Our client is one of the fastest-growing and most disruptive local beverage brands in the region. Known for their rapid expansion, digital innovation, and strong consumer loyalty, they are aggressively scaling their Fast-Moving Consumer Goods (FMCG) retail footprint. To dominate the traditional retail space, they are seeking an energetic and strategically-minded Regional Sales Manager (Central) to spearhead their General Trade division for their ready-to-drink (RTD) canned beverages and premium coffee powder portfolios.

about the job

Based in Central Malaysia, you will drive the commercial distribution strategy across traditional trade channels. You will be responsible for building a robust distribution network, managing distributor performance and ensuring maximum product availability and visibility in the market.

Key Responsibilities:

• Channel Strategy & Expansion: Map out, execute, and scale the General Trade (GT) distribution strategy across the Central region to maximize market penetration
• Distributor Management: Manage, evaluate, and collaborate with third-party distributors and wholesalers to ensure optimum route-to-market execution, stock availability, and service levels.
• Sales & Volume Growth: Drive sales targets, listing volumes, and market share for the brand’s high-growth RTD canned beverages and coffee powder lines.
• Trade Marketing & Execution: Work closely with the marketing team to execute impactful trade promos, display programs, and point-of-sale (POSM) visibility at the store level.
• Commercial Negotiation: Handle commercial terms, pricing structures, and trading terms with key wholesalers and regional retail accounts.
• Team Leadership: Lead, mentor, and track the performance of a regional sales team/merchandisers to ensure high execution standards.

requirements

• Diploma or Degree in Business Studies, Marketing, or a related field.
• Experience: Minimum 5 years of solid FMCG sales and marketing experience, ideally gained within a top-tier MNC or a distributor environment managing MNC principles.
• Proven track record in Distributor Management and handling General Trade or Local Key Accounts (LKA).
• Strong negotiation and interpersonal skills, with a demonstrated ability to effectively manage distributors and execute commercial plans.
• Highly driven, result-oriented, and commercially aggressive with a strong motivation to succeed.

If this opportunity sounds exciting to you, click on "apply" to submit your application.