win the war for talent with a strong employer brand.
While business changes take place, it is imperative that your employer brand remains formidable. Your employer brand is the image of how people - employees, candidates, stakeholders, family and friends - view you as an employer. It is not just what you say about yourself, but what everyone else says about you.
Companies with an attractive employer brand can gain easier access to a wider talent pool, enjoy stronger employee loyalty due to higher engagement, and further benefit from a diverse and productive workforce.
an inside view into five of the world’s most attractive employers.
The 2019 Standing Out book features in-depth interviews with five of the world’s best employers to work for in the eyes of 200,000 employees and job seekers from across 32 countries.
The interviews highlight the extent to which these disruptive new realities are encouraging businesses to challenge conventional assumptions about employer branding and talent acquisition.
- in-depth interviews with HR experts from the five of the best companies to work for in the world - Philips, AkzoNobel, CLP Power Hong Kong, Volvo Car Group and Nestlé
- emerging strong and sustaining employer brand through organisational transformation
- relation between employer branding, employee experience and candidate experience
- creating an authentic and multi-pronged employer brand strategy to attract today’s audiences