well established company
13 months contractual bonus
amazing benefits
about the company
Our client is one of the most established and dominant heritage leaders in the Malaysian Fast-Moving Consumer Goods (FMCG) beverage sector. Known for an iconic portfolio of household beverage brands, their products span multiple categories in liquid refreshment, dairy and active lifestyle drinks. To accelerate their commercial presence across out-of-home consumption channels, they are seeking a sharp Assistant Area Sales Manager to lead their HoReCa division.
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about the job
In this pivotal role, you will take ownership of growing brand availability, account penetration and sales volume within the HoReCa (Hotels, Restaurants, Cafes) division. You will build strong B2B partnerships, execute commercial agreements, and lead territory strategies to drive market dominance.
Key Responsibilities:
- Drive sales revenue, listing distribution, and market penetration across the HoReCa channel.
- Build and maintain long-term commercial relationships with F&B directors, chefs, outlet owners and corporate hospitality buyers.
- Handle contract negotiations, pricing structures, menu inclusions, and promotional agreements with key foodservice partners.
- Coordinate with marketing teams to design and execute high-impact on-ground brand activations, POSM displays, and promotional campaigns.
- Continuously identify new outlet openings, monitor competitor strategies, and build a robust commercial pipeline across assigned coverage areas.
requirements
To succeed in this position, you must have:
- Proven Experience: Minimum 3–5 years of sales or account management experience within the FMCG sector, with direct expertise in beverages or foods.
- Channel Expertise: Solid background and strong network within the HoReCa in Malaysia.
- Commercial Competency: Demonstrated ability in contract negotiation, business development, trade spending management, and key account execution.
- Soft Skills: Excellent interpersonal, communication, and presentation skills to interface comfortably with culinary and business decision-makers.
- Attributes: Self-motivated, target-driven and possess a proactive mindset.
If you are interested, please click "APPLY NOW" to submit your updated CV.
