business development manager - (meats in food service channel).

Our client is a prominent food manufacturing and distribution power in Malaysia, well-regarded for supplying premium protein solutions, dairy products, and specialized food items to major global and local culinary brands. Operating at the highest standards of food safety and quality, they are expanding their strategic commercial footprint. To drive direct growth across key commercial accounts, they are seeking an agile, self-driven Business Development Manager reporting directly to the Managing Director.

about the job
This is a high-visibility, individual contributor role designed for a hunter who thrives on end-to-end business development. Reporting directly to the Managing Director, you will be responsible for expanding market share across the HoReCa (Hotel, Restaurant, and Catering) and foodservice channels, introducing high-quality meats, dairy, and seafood portfolios to key decision-makers.

Key Responsibilities:

• Manage and grow a key portfolio of foodservice accounts, delivering on sales, volume, and profitability targets. Formulate Joint Business Plans (JBPs) to foster long-term partnerships.

• Drive contract negotiations, pricing structures, and promotional agreements with key clients and distribution partners.

• Execute foodservice strategies to identify untapped market opportunities, expand distributor coverage, and track competitor dynamics within the HoReCa and bakery sectors.

• Partner closely with Marketing for campaign activations/POSM, collaborate with R&D/Technical teams on customized product developments, and coordinate with Supply Chain to ensure precise forecasting and fulfillment.

• Track and report sales performance to senior leadership, manage trade spending strictly within budget, and ensure strong ROI on all commercial initiatives.

requirements

• 5–6 years of sales experience strictly within the Food FMCG or Foodservice sector.

• Direct commercial experience handling proteins/meats (fresh or frozen), dairy products, or frozen seafood is advantageous.

• Established networks and deep familiarity with the HoReCa and Foodservice channels.

• Comfortable operating as an individual contributor with high self-discipline, direct accountability, and strong strategic execution skills.

• Exceptional negotiation skills, commercial agility, executive presence and a proactive "hunter" mindset.

If you are interested, please click'Apply' to submit your CV.