about the company
A leading property developer, our client builds and manages residential, commercial, and retail assets. Their lifestyle malls are central to their townships, combining long-term investment with a focus on vibrant community experiences.
about the job
- Lead the development and execution of group-wide marketing strategies to position the company’s retail assets as premier lifestyle and shopping destinations.
- Lead and manage a team of mall marketing professionals, setting clear goals, driving performance, and building capability across the group.
- Drive portfolio-level marketing innovation, leveraging market trends, consumer insights, and data analytics to shape long-term strategy and campaigns.
- Spearhead advertising, digital campaigns, influencer collaborations, and content strategies to boost brand visibility and audience engagement across the retail portfolio.
- Collaborate closely with leasing, operations, and asset management teams to align marketing with business objectives and support revenue growth.
- Establish frameworks for events, promotions, and shopper engagement initiatives to drive footfall and improve tenant performance across the retail portfolio.
- Cultivate and manage high-level partnerships with government bodies, NGOs, and corporate sponsors to increase brand visibility and strategic value.
- Oversee and optimize the group marketing budget, ensuring ROI-driven allocation of resources.
skills and experience required
- Diploma or Bachelor’s Degree in Business, Marketing, Mass Communication, or a related field.
- At least 10 years of marketing experience, with a minimum of 5 years in a leadership role in retail or property marketing.
- Extensive experience managing and leading multiple marketing teams, ensuring alignment with business goals and consistent execution.
- Proven track record in planning and executing events, marketing campaigns, and digital initiatives.
- Driven, ambitious, and assertive, with a hands-on approach.
- Strong leadership, communication, and stakeholder management skills.
culture and benefits
Your future employer is financially strong and has seen rapid growth in recent years, backed by a solid portfolio of completed, ongoing, and upcoming projects. They offer a positive work environment, supported by a collaborative and supportive management team. High-performing employees are well rewarded, with strong emphasis placed on personal development and career growth.
how to apply
The above is just a guideline about the position. Please apply through this advertisement or log into www.randstad.com.my for further details. Due to the high volume of applicants, shortlisted candidates will be contacted.
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