About the Company
Our client is a trusted name in the food and beverage industry, known for bringing globally recognized brands to local shelves. With a strong distribution network and a dynamic portfolio of beverages under its belt, the company continues to expand its market presence across multiple channels. They are now seeking a commercially savvy Brand Manager to lead and grow their distributor beverage brands.
About the Role
As Brand Manager, you will be responsible for driving the growth of selected beverage brands under distribution. This includes full ownership of brand planning, portfolio management, distributor collaboration, and marketing execution. You will also play a key role in aligning brand strategy with commercial objectives, ensuring strong market performance and long-term brand equity.
Key Responsibilities
Lead the development and execution of marketing strategies and brand plans for assigned distributor brands
Manage end-to-end product lifecycle including pricing, promotions, NPDs, and brand activation
Collaborate closely with principal brand owners to ensure alignment on global brand guidelines and local market needs
Act as the main liaison between internal teams and external distributors, ensuring consistent execution across all trade channels
Support trade and commercial teams in driving brand presence and in-store visibility
Lead discussions and negotiations with distributors on sales targets, pricing, and activation plans
Track and report brand performance through regular reviews and actionable insights
Conduct market and competitor analysis to identify growth opportunities
Manage A&P budgets to ensure cost-effective spending and campaign ROI
Coordinate with agencies on digital, media, and creative development
Requirements
Bachelor’s degree in Marketing, Business, or related field
Minimum 5–7 years of brand management or marketing experience in FMCG, preferably in beverages or distributor-led portfolios
Strong commercial mindset with experience managing distributors and external partners
Excellent project management and communication skills
Results-driven, with strong analytical and problem-solving capabilities
Proven experience in managing 360° campaigns across online and offline channels
Comfortable working cross-functionally in a fast-paced environment
