About the Company
Our client is a well-established player in the oral care category in Malaysia, holding a strong position as the number two brand in the market. The company prides itself on its dynamic approach to FMCG brand marketing and values innovation, collaboration, and performance-driven culture.
About the Role
As the Brand Manager, you will be responsible for managing the marketing operations of a key brand within the portfolio. You will lead brand strategies and marketing plans aimed at increasing market share, brand equity, sales volumes, and profitability. You will work closely with cross-functional teams and external agencies to deliver marketing excellence.
Key Responsibilities
Achieve brand and category objectives including market share growth, brand equity enhancement, sales volume, and profitability targets.
Develop, administer, and optimize marketing strategies and plans within allocated budgets.
Manage A&P budgets specifically for ATL brand communications.
Collaborate with customer marketing teams to translate marketing strategies into actionable GTM commercial plans with timely execution.
Analyze ongoing brand and consumer market research to adapt marketing programs to changing market conditions.
Provide regular brand and business performance reports to senior management.
Work effectively with internal teams across Malaysia and external agencies/vendors.
Execute any ad hoc marketing projects assigned by management.
Requirements
Minimum 5 years of experience in consumer brand management within FMCG.
Bachelor’s degree in Marketing, Business Administration, or a related discipline.
Strong understanding of FMCG retail dynamics in Malaysia.
Good interpersonal, communication, and stakeholder management skills.
Proactive, self-motivated team player with a high sense of urgency.
Analytical mindset with experience in market research tools like Nielsen or Kantar.
Exposure to digital marketing initiatives.
Proficient in MS Office applications, particularly PowerPoint, Excel, and Word.
