general manager, branding and communications.

• Collaborate with Group Executive Leadership and Business Unit heads to translate high-level business goals into distinct brand identities and competitive narratives.
• Serve as a senior brand consultant to Business Unit CEOs, providing expert counsel on messaging clarity and market differentiation.
• Direct and mentor a multidisciplinary internal agency comprising design, content, and multimedia professionals.
• Implement operational frameworks, including standardised SOPs, workflows, and Service Level Agreements (SLAs).
• Synthesize complex strategic briefs into compelling visual and multimedia assets.
• Coordinate and oversee external creative, production, and digital agencies to ensure synergistic output.
• Champion the adoption of Generative AI and advanced digital tools to accelerate ideation and production efficiency.
• Drive operational excellence by adopting advanced AI technologies to optimize ideation cycles and enhance the scalability of high-quality creative production.

skills and requirements

• 10 to 15 years of proven experience in steering large-scale creative operations and brand strategy.
• A track record of leading diverse, high-performing teams across design, content, and multimedia production within a complex corporate environment.
• A confident and articulate communicator, capable of providing strategic counsel and influencing decisions at the Board and Business Group CEO level.
• Deep expertise in managing high-stakes campaign rollouts, sophisticated brand design, and end-to-end production lifecycles.

how to apply

The information provided above serves as a general outline of the position.

For more detailed information, we encourage you to apply now through this advertisement.