About the Company
Our client is a fast-growing homegrown FMCG company with a strong presence across multiple markets in the food and beverage sector. With a focus on innovation and high-quality natural products, the company is now strengthening its beverage portfolio and is looking for an experienced, commercially minded marketing leader to drive the next phase of brand growth.
About the Role
As the General Manager of Marketing, you will report directly to the Group Managing Director and lead the full marketing function for a high-potential beverage brand. This is a senior leadership role with full ownership of brand strategy, execution, and performance. You will manage a team of marketers, shape the brand identity, and drive commercial success across Malaysia and export markets.
Key Responsibilities
Lead the development and execution of marketing strategy for the beverage category.
Build a strong, differentiated brand presence through insight-driven campaigns and innovation.
Manage the full brand lifecycle, from product launches and communications to in-market performance.
Oversee marketing budgets and ensure brand profitability and ROI.
Lead, coach, and develop a 6-member marketing team.
Partner with cross-functional stakeholders including Sales, R&D, and Operations to deliver on commercial objectives.
Monitor category trends and competitive dynamics to identify growth opportunities and mitigate risks.
Serve as a key business partner to the Group Managing Director on long-term brand direction and strategic planning.
Requirements
Minimum 12 years of FMCG marketing experience, with at least 3–5 years in a senior leadership capacity.
Strong track record in brand building and marketing execution within the food and beverage sector.
Solid commercial acumen, strategic thinking, and a hands-on leadership style.
Comfortable leading a team and working cross-functionally in a dynamic, entrepreneurial environment.
Experience with export markets and regional branding is an advantage.
Bachelor's degree in Marketing, Business, or a related field.
