About the Company
Our client is a leading FMCG company with a strong presence in the personal care category across Asia. Known for their commitment to innovation and quality, the company owns a range of well-loved brands that have built deep loyalty among consumers. With a focus on modernization, the company continues to invest in high-impact marketing to grow their market share.
About the Role
We are seeking a hands-on and strategic Marketing Manager to lead a dynamic grooming portfolio. You will be responsible for brand growth, product innovation, and campaign leadership for two flagship grooming brands, working closely with the Marketing Director and a team of 8 talented marketers. This role plays a pivotal part in driving both top-line growth and brand equity in a highly competitive category.
Key Responsibilities
Lead the development and execution of brand strategies and annual marketing plans for the grooming portfolio.
Champion new product development, from concept to launch, in partnership with R&D and cross-functional teams.
Deliver effective 360° campaigns across ATL, BTL, and digital platforms to build brand love and drive consumer engagement.
Analyze market and consumer data to generate actionable insights and strategic recommendations.
Manage the A&P budget effectively and track ROI on marketing investments.
Collaborate with commercial and sales teams to align brand strategies with go-to-market and channel plans.
Build and mentor a high-performing team of 6-8 direct reports, fostering a culture of collaboration and excellence.
Act as the key liaison with agencies (creative, media, digital, P.R.) to ensure strong execution of brand campaigns.
Lead regular performance reviews and brand health check-ins with senior leadership.
Requirements
Bachelor’s Degree in Marketing, Business Administration, or related field.
7–10 years of experience in FMCG marketing, preferably in personal care or grooming categories.
Proven track record in leading brand campaigns and successful new product launches.
Strong experience in people management and cross-functional leadership.
Strong commercial acumen and understanding of Malaysian retail dynamics.
Excellent communication, stakeholder engagement, and agency management skills.
