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      • kuala lumpur, wilayah persekutuan
      • permanent
      about the companyWe are a leading shared services center based in Kuala Lumpur, providing world-class finance and customer service support across the Asia-Pacific region. Our mission is to be a benchmark for excellence, driven by innovation and an unwavering commitment to our internal customers and partners.We are seeking a proactive OTC Specialist to manage the full revenue lifecycle, from credit assessment to final payment application. You will play a ke
      about the companyWe are a leading shared services center based in Kuala Lumpur, providing world-class finance and customer service support across the Asia-Pacific region. Our mission is to be a benchmark for excellence, driven by innovation and an unwavering commitment to our internal customers and partners.We are seeking a proactive OTC Specialist to manage the full revenue lifecycle, from credit assessment to final payment application. You will play a ke
      • kuala lumpur, wilayah persekutuan
      • permanent
      about the companyWe are a leading shared services center based in Kuala Lumpur, providing world-class finance and customer service support across the Asia-Pacific region. Our mission is to be a benchmark for excellence, driven by innovation and an unwavering commitment to our internal customers and partners.We are seeking a motivated and detail-oriented RTR Analyst. This role is crucial for ensuring the accurate, timely processing and maintenance of the ge
      about the companyWe are a leading shared services center based in Kuala Lumpur, providing world-class finance and customer service support across the Asia-Pacific region. Our mission is to be a benchmark for excellence, driven by innovation and an unwavering commitment to our internal customers and partners.We are seeking a motivated and detail-oriented RTR Analyst. This role is crucial for ensuring the accurate, timely processing and maintenance of the ge
      • kuala lumpur, wilayah persekutuan
      • permanent
      about the companyWe are a leading shared services center based in Kuala Lumpur, providing world-class finance and customer service support across the Asia-Pacific region. Our mission is to be a benchmark for excellence, driven by innovation and an unwavering commitment to our internal customers and partners.We are seeking a motivated and detail-oriented AP Analyst to support our Procure-to-pay (P2P) operations. This role is crucial for ensuring the accurat
      about the companyWe are a leading shared services center based in Kuala Lumpur, providing world-class finance and customer service support across the Asia-Pacific region. Our mission is to be a benchmark for excellence, driven by innovation and an unwavering commitment to our internal customers and partners.We are seeking a motivated and detail-oriented AP Analyst to support our Procure-to-pay (P2P) operations. This role is crucial for ensuring the accurat
      • kuala lumpur, wilayah persekutuan
      • permanent
      • RM120,000 - RM150,000 per year
      Why This Role MattersOur client is a dominant force in the regional financial ecosystem, managing infrastructure where security isn't just a department—it’s the foundation. In this role, you aren’t just a "user" of security tools; you are the architect and the defender. You will be expected to utilise high technical engineering skills to ensure the organization remains bulletproof against a sophisticated threat landscape. Success means moving beyond monito
      Why This Role MattersOur client is a dominant force in the regional financial ecosystem, managing infrastructure where security isn't just a department—it’s the foundation. In this role, you aren’t just a "user" of security tools; you are the architect and the defender. You will be expected to utilise high technical engineering skills to ensure the organization remains bulletproof against a sophisticated threat landscape. Success means moving beyond monito
      • kuala lumpur, wilayah persekutuan
      • permanent
      • RM45,000 - RM55,000 per month
      We are seeking an experienced and commercially driven Regional Head of Retail (Fashion) to lead and oversee operations across [Malaysia, Singapore, and Hong Kong]. This is a strategic leadership role ideal for someone passionate about retail, brand growth, and cross-border operations, and open to relocation.ResponsibilitiesLead and manage retail operations across multiple countries, ensuring alignment with brand strategy, KPIs, and business objectives.Driv
      We are seeking an experienced and commercially driven Regional Head of Retail (Fashion) to lead and oversee operations across [Malaysia, Singapore, and Hong Kong]. This is a strategic leadership role ideal for someone passionate about retail, brand growth, and cross-border operations, and open to relocation.ResponsibilitiesLead and manage retail operations across multiple countries, ensuring alignment with brand strategy, KPIs, and business objectives.Driv
      • kuala lumpur, wilayah persekutuan
      • permanent
      • RM6,000 - RM9,000 per month
      We are seeking a commercially driven Assistant Merchandising Manager (SGMY – Fashion Retail) to be part of a well-known and established fashion brand.ResponsibilitiesSupport the Merchandising Manager in planning and executing merchandise strategies aligned with business objectives.Assist in seasonal assortment planning and range development based on sales trends, customer insights, and performance data.Develop and implement markdown strategies to manage ag
      We are seeking a commercially driven Assistant Merchandising Manager (SGMY – Fashion Retail) to be part of a well-known and established fashion brand.ResponsibilitiesSupport the Merchandising Manager in planning and executing merchandise strategies aligned with business objectives.Assist in seasonal assortment planning and range development based on sales trends, customer insights, and performance data.Develop and implement markdown strategies to manage ag
      • kuala lumpur, wilayah persekutuan
      • permanent
      • RM8,000 - RM10,000 per month, travelling & mobile allowances
      We are looking for a talented Sales Manager for a established MNC that specializes in fire protection systems manufacturing.Reporting to: Managing DirectorLocation: Kuala LumpurExcellent employee compensation and benefitsthe roleRevenue & Growth: Drive business expansion by identifying new opportunities within the Fire Protection and Smoke Control markets to meet revenue targets.Relationship Management: Act as the primary point of contact for key accounts,
      We are looking for a talented Sales Manager for a established MNC that specializes in fire protection systems manufacturing.Reporting to: Managing DirectorLocation: Kuala LumpurExcellent employee compensation and benefitsthe roleRevenue & Growth: Drive business expansion by identifying new opportunities within the Fire Protection and Smoke Control markets to meet revenue targets.Relationship Management: Act as the primary point of contact for key accounts,
      • kulai, johor
      • permanent
      • RM8,000 - RM15,000 per month, travelling & mobile allowances
      We are looking for a talented Senior Sales Executive/ Manager for a established MNC that specializes in electronics manufacturing services.Reporting to: Managing DirectorLocation: KulaiExcellent employee compensation and benefitsthe roleCreate and implement sales strategies, set measurable sales goals, and collaborate with OEM/ODM clients and design houses to integrate company products into their designs.Manage projects end-to-end, from contract negotiatio
      We are looking for a talented Senior Sales Executive/ Manager for a established MNC that specializes in electronics manufacturing services.Reporting to: Managing DirectorLocation: KulaiExcellent employee compensation and benefitsthe roleCreate and implement sales strategies, set measurable sales goals, and collaborate with OEM/ODM clients and design houses to integrate company products into their designs.Manage projects end-to-end, from contract negotiatio
      • sungai buloh, selangor
      • permanent
      • RM4,000 - RM6,000 per month, 13m bonus, travelling & mobile allowances
      We are looking for a talented Sales Engineer for a established MNC that specializes in HVAC products manufacturing services.Reporting to: Sales ManagerLocation: SelangorExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor activities to support str
      We are looking for a talented Sales Engineer for a established MNC that specializes in HVAC products manufacturing services.Reporting to: Sales ManagerLocation: SelangorExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor activities to support str
      • selangor, selangor
      • permanent
      • RM10,000 - RM13,000 per month, 13m bonus, travelling & mobile allowances
      We are looking for a talented Sales Manager for a established MNC that specializes in industrial chemical trading services.Reporting to: Executive DirectorLocation: SelangorExcellent employee compensation and benefitsthe roleLead the sales and marketing initiatives for industrial chemicals, with a primary emphasis on the rubber industry.Meet annual sales objectives and drive consistent, long-term business growth.Identify and evaluate customer requirements
      We are looking for a talented Sales Manager for a established MNC that specializes in industrial chemical trading services.Reporting to: Executive DirectorLocation: SelangorExcellent employee compensation and benefitsthe roleLead the sales and marketing initiatives for industrial chemicals, with a primary emphasis on the rubber industry.Meet annual sales objectives and drive consistent, long-term business growth.Identify and evaluate customer requirements
      • penang, pulau pinang
      • permanent
      • RM8,000 - RM12,000 per month, Yearly bonus, travelling & mobile allowance
      We are looking for a talented Sales Manager for a established MNC that specializes in pigments manufacturing services.Reporting to: Managing DirectorLocation: PenangExcellent employee compensation and benefitsthe rolePlan, forecast, and report on sales performance, while preparing the annual budget and monthly sales forecasts for production planning.Manage finished goods inventory by monitoring stock levels, controlling stock aging, and ensuring acceptable
      We are looking for a talented Sales Manager for a established MNC that specializes in pigments manufacturing services.Reporting to: Managing DirectorLocation: PenangExcellent employee compensation and benefitsthe rolePlan, forecast, and report on sales performance, while preparing the annual budget and monthly sales forecasts for production planning.Manage finished goods inventory by monitoring stock levels, controlling stock aging, and ensuring acceptable
      • kulai, johor
      • permanent
      • RM6,000 - RM10,000 per month, travelling & mobile allowances
      We are looking for a talented Sales Manager for a established MNC that specializes in telecommunications electronics manufacturing services.Reporting to: Managing DirectorLocation: KulaiExcellent employee compensation and benefitsthe roleCreate and implement sales strategies, set measurable sales goals, and collaborate with OEM/ODM clients and design houses to integrate company products into their designs.Manage projects end-to-end, from contract negotiati
      We are looking for a talented Sales Manager for a established MNC that specializes in telecommunications electronics manufacturing services.Reporting to: Managing DirectorLocation: KulaiExcellent employee compensation and benefitsthe roleCreate and implement sales strategies, set measurable sales goals, and collaborate with OEM/ODM clients and design houses to integrate company products into their designs.Manage projects end-to-end, from contract negotiati
      • penang, pulau pinang
      • permanent
      • RM7,000 - RM12,000 per month, 13m bonus, travelling & mobile allowances
      We are looking for a talented Sales Manager for a established MNC that specializes in automation services.Reporting to: Sales DirectorLocation: PenangExcellent employee compensation and benefitsthe roleAcquire customers and projects in emerging sectors like intralogistics, automation, and process integration, mainly in Malaysia and Asia.Develop and execute sales strategies, forecasts, and market analysis.Prepare and present tailored sales materials and cus
      We are looking for a talented Sales Manager for a established MNC that specializes in automation services.Reporting to: Sales DirectorLocation: PenangExcellent employee compensation and benefitsthe roleAcquire customers and projects in emerging sectors like intralogistics, automation, and process integration, mainly in Malaysia and Asia.Develop and execute sales strategies, forecasts, and market analysis.Prepare and present tailored sales materials and cus
      • selangor, selangor
      • permanent
      • RM5,000 - RM8,000 per month, 13m bonus, travelling & mobile allowances
      We are looking for a talented Sales Executive for a established MNC that specializes in lighting manufacturing services.Reporting to: Sales ManagerLocation: SelangorExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor activities to support strateg
      We are looking for a talented Sales Executive for a established MNC that specializes in lighting manufacturing services.Reporting to: Sales ManagerLocation: SelangorExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor activities to support strateg
      • penang, pulau pinang
      • permanent
      • RM4,500 - RM6,000 per month, 13m bonus, travelling & mobile allowances
      We are looking for a talented Sales Executive for a established MNC that specializes in heavy equipment manufacturing services.Reporting to: Sales Manager Location: PenangExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor activities to support s
      We are looking for a talented Sales Executive for a established MNC that specializes in heavy equipment manufacturing services.Reporting to: Sales Manager Location: PenangExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor activities to support s
      • kuala lumpur, wilayah persekutuan
      • permanent
      • RM8,000 - RM15,000 per month, commissions, travelling & mobile allowances
      We are looking for a talented Sales Assistant General Manager for a established MNC that specializes in the chemical trading services.Reporting to: Managing DirectorLocation: Kuala LumpurExcellent employee compensation and benefitsthe roleSales & Business Development:Oversee sales and marketing for chemical/industrial products, focusing on both account retention and new business acquisition.Expand trading operations across all markets: domestic, import, ex
      We are looking for a talented Sales Assistant General Manager for a established MNC that specializes in the chemical trading services.Reporting to: Managing DirectorLocation: Kuala LumpurExcellent employee compensation and benefitsthe roleSales & Business Development:Oversee sales and marketing for chemical/industrial products, focusing on both account retention and new business acquisition.Expand trading operations across all markets: domestic, import, ex
      • kuala lumpur, wilayah persekutuan
      • permanent
      • RM12,000 - RM17,000 per month, Yearly bonus
      We are looking for a talented Assistant General Manager - Sales for a established MNC that specializes in cable manufacturing services.Reporting to: Senior GMLocation: Kuala LumpurExcellent employee compensation and benefitsthe roleDrive the achievement of sales targets as defined by management.Cultivate a high-performance team culture through consistent performance management, clear communication, and effective staff coaching.Gather and report market inte
      We are looking for a talented Assistant General Manager - Sales for a established MNC that specializes in cable manufacturing services.Reporting to: Senior GMLocation: Kuala LumpurExcellent employee compensation and benefitsthe roleDrive the achievement of sales targets as defined by management.Cultivate a high-performance team culture through consistent performance management, clear communication, and effective staff coaching.Gather and report market inte
      • perak, perak
      • permanent
      • RM5,000 - RM7,000 per month, travelling & mobile allowances
      We are looking for a talented Sales Manager for a established MNC that specializes in textile manufacturing services.Reporting to: Chief manufacturing officerLocation: PerakExcellent employee compensation and benefitsthe roleLead and execute sales and marketing strategies to drive revenue growth, brand presence, and market share expansionManage a team of sales, marketing, and quality professionals, ensuring strong market positioning and customer relationsh
      We are looking for a talented Sales Manager for a established MNC that specializes in textile manufacturing services.Reporting to: Chief manufacturing officerLocation: PerakExcellent employee compensation and benefitsthe roleLead and execute sales and marketing strategies to drive revenue growth, brand presence, and market share expansionManage a team of sales, marketing, and quality professionals, ensuring strong market positioning and customer relationsh
      • selangor, selangor
      • permanent
      We are looking for a talented Business Development Manager SEA for a established MNC that specializes in RFID tag manufacturing services.Reporting to: General ManagerLocation: SelangorExcellent employee compensation and benefitsthe role1. Develop Regional Strategy: Create and execute a comprehensive growth strategy for Southeast Asia, based on in-depth market research and competitive analysis.2. Drive the Full Sales Cycle: Proactively generate and qualify
      We are looking for a talented Business Development Manager SEA for a established MNC that specializes in RFID tag manufacturing services.Reporting to: General ManagerLocation: SelangorExcellent employee compensation and benefitsthe role1. Develop Regional Strategy: Create and execute a comprehensive growth strategy for Southeast Asia, based on in-depth market research and competitive analysis.2. Drive the Full Sales Cycle: Proactively generate and qualify
      • selangor, selangor
      • permanent
      • RM6,000 - RM9,000 per month, travelling & mobile allowances
      We are looking for a talented Sales Excutive for a established MNC that specializes in waterproofing manufacturing services.Reporting to: Sales ManagerLocation: SelangorExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor activities to support str
      We are looking for a talented Sales Excutive for a established MNC that specializes in waterproofing manufacturing services.Reporting to: Sales ManagerLocation: SelangorExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor activities to support str
      • kuala lumpur, wilayah persekutuan
      • permanent
      • RM7,000 - RM12,000 per month, 13m bonus, travelling & mobile allowances
      We are looking for a talented Sales Manager for a established MNC that specializes in automation and conveyer services.Reporting to: Managing DirectorLocation: Kuala LumpurExcellent employee compensation and benefitsthe roleManage sales and distributor relationships within assigned regions, including recruiting and developing new channel partners.Monitor market trends, customer needs, and competitor activities to drive regional growth and profitability.Dev
      We are looking for a talented Sales Manager for a established MNC that specializes in automation and conveyer services.Reporting to: Managing DirectorLocation: Kuala LumpurExcellent employee compensation and benefitsthe roleManage sales and distributor relationships within assigned regions, including recruiting and developing new channel partners.Monitor market trends, customer needs, and competitor activities to drive regional growth and profitability.Dev
      • semenyih, selangor
      • permanent
      • RM4,000 - RM8,000 per month, 13m bonus, travelling & mobile allowances
      We are looking for a talented Sales Executive; Senior Sales Executive for a established company that specializes in M&E services.Reporting to: Sales ManagerLocation: SemenyihExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor activities to suppor
      We are looking for a talented Sales Executive; Senior Sales Executive for a established company that specializes in M&E services.Reporting to: Sales ManagerLocation: SemenyihExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor activities to suppor
      • nilai, negeri sembilan
      • permanent
      • RM8,000 - RM12,000 per month, travelling & mobile allowances
      We are looking for a talented Sales Manager for a established MNC that specializes in plastic products manufacturing and packaging solutions.Reporting to: Managing DirectorLocation: NilaiExcellent employee compensation and benefitsThe Sales Manager plays a key role in formulating and executing strategies to meet revenue goals for the company’s product offerings. This position entails managing major customer accounts, uncovering new sales opportunities, str
      We are looking for a talented Sales Manager for a established MNC that specializes in plastic products manufacturing and packaging solutions.Reporting to: Managing DirectorLocation: NilaiExcellent employee compensation and benefitsThe Sales Manager plays a key role in formulating and executing strategies to meet revenue goals for the company’s product offerings. This position entails managing major customer accounts, uncovering new sales opportunities, str
      • penang, pulau pinang
      • permanent
      • RM4,000 - RM8,000 per month, travelling & mobile allowances
      We are looking for a talented Senior Sales Executive for a established MNC that specializes in fire protection systems manufacturing.Reporting to: Managing DirectorLocation: PenangExcellent employee compensation and benefitsthe roleRevenue & Growth: Drive business expansion by identifying new opportunities within the Fire Protection and Smoke Control markets to meet revenue targets.Relationship Management: Act as the primary point of contact for key accoun
      We are looking for a talented Senior Sales Executive for a established MNC that specializes in fire protection systems manufacturing.Reporting to: Managing DirectorLocation: PenangExcellent employee compensation and benefitsthe roleRevenue & Growth: Drive business expansion by identifying new opportunities within the Fire Protection and Smoke Control markets to meet revenue targets.Relationship Management: Act as the primary point of contact for key accoun
      • selangor, selangor
      • permanent
      • RM4,000 - RM7,000 per month, travelling & mobile allowances
      We are looking for a talented Sales Executive for a established MNC that specializes in concrete waterproofing solutions manufacturing services.Reporting to: Managing DirectorLocation: SelangorExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor a
      We are looking for a talented Sales Executive for a established MNC that specializes in concrete waterproofing solutions manufacturing services.Reporting to: Managing DirectorLocation: SelangorExcellent employee compensation and benefitsthe roleDevelop and execute sales strategies, objectives, and action plans to drive revenue growth.Identify new business opportunities, market trends, and potential areas for expansion.Analyze market trends and competitor a
      • kuala lumpur, wilayah persekutuan
      • permanent
      about the job1. Core Accounting & BookkeepingManage day-to-day AP, AR, and GL functions with precision, including data entry, credit management, and vendor relations.Oversee employee expense processing, collections, and bank reconciliations.Maintain the Fixed Assets register and prepare all necessary journals, adjustments, and reconciliations.Handle complex intercompany transactions and reconciliations across multiple entities.2. Financial Reporting & Anal
      about the job1. Core Accounting & BookkeepingManage day-to-day AP, AR, and GL functions with precision, including data entry, credit management, and vendor relations.Oversee employee expense processing, collections, and bank reconciliations.Maintain the Fixed Assets register and prepare all necessary journals, adjustments, and reconciliations.Handle complex intercompany transactions and reconciliations across multiple entities.2. Financial Reporting & Anal
      • selangor, selangor
      • permanent
      • RM5,000 - RM6,000 per month, commission, allowance, bonus
      Job HighlightsJoin a globally recognised leader in premium surface materialsExposure to OEMs, contractors & fabricators across diverse projectsCompetitive package with commission, bonus & travel allowanceAbout the CompanyOur client is a global leader in decorative laminates and surface material solutions, well known for its quality, durability, and design innovation. The brand is widely used across commercial, residential, and industrial projects, and is t
      Job HighlightsJoin a globally recognised leader in premium surface materialsExposure to OEMs, contractors & fabricators across diverse projectsCompetitive package with commission, bonus & travel allowanceAbout the CompanyOur client is a global leader in decorative laminates and surface material solutions, well known for its quality, durability, and design innovation. The brand is widely used across commercial, residential, and industrial projects, and is t
      • kuala lumpur, wilayah persekutuan
      • permanent
      • RM8,000 - RM25,000 per month
      about the companyAs a pioneer in digital securities, this firm operates as Asia's first fully regulated exchange bridging traditional capital markets with blockchain technology. Headquartered in Kuala Lumpur, the company is building the "digital superhighway" for institutional-grade tokenized assets.Backed by 40 years of wealth management heritage, they combine the agility of a fintech startup with the credibility of an established financial institution. N
      about the companyAs a pioneer in digital securities, this firm operates as Asia's first fully regulated exchange bridging traditional capital markets with blockchain technology. Headquartered in Kuala Lumpur, the company is building the "digital superhighway" for institutional-grade tokenized assets.Backed by 40 years of wealth management heritage, they combine the agility of a fintech startup with the credibility of an established financial institution. N
      • kuala lumpur, wilayah persekutuan
      • permanent
      • RM8,000 - RM10,000 per month
      Job SummaryThe Brand Manager will be responsible for developing and executing brand strategies for a portfolio of premium personal care products. The role requires a strategic, data-driven, and creative thinker who can lead brand equity growth, manage large-scale innovations, and drive sustainable commercial performance.About the CompanyOur client is a prominent beauty and personal care MNC known for high-quality, scientifically backed products. With a str
      Job SummaryThe Brand Manager will be responsible for developing and executing brand strategies for a portfolio of premium personal care products. The role requires a strategic, data-driven, and creative thinker who can lead brand equity growth, manage large-scale innovations, and drive sustainable commercial performance.About the CompanyOur client is a prominent beauty and personal care MNC known for high-quality, scientifically backed products. With a str
      • kuala lumpur, wilayah persekutuan
      • permanent
      • RM4,000 - RM6,000 per month
      About the Company Our client is a leading local F&B brand owner that has successfully integrated a digital ecosystem into its retail operations. With a focus on modern lifestyle relevance, the company continues to invest in sophisticated marketing technology to enhance customer lifetime value and brand equity.About the Role This role focuses on driving user retention and engagement through the execution of loyalty marketing initiatives and personalized cus
      About the Company Our client is a leading local F&B brand owner that has successfully integrated a digital ecosystem into its retail operations. With a focus on modern lifestyle relevance, the company continues to invest in sophisticated marketing technology to enhance customer lifetime value and brand equity.About the Role This role focuses on driving user retention and engagement through the execution of loyalty marketing initiatives and personalized cus
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