senior marketing executive - johor.

About the Company

Our client is a key player in the industrial services and engineering sector, with established operations across Malaysia, Australia, and Indonesia. They are dedicated to delivering high-quality solutions and are expanding their marketing efforts to enhance their regional presence. The company fosters a dynamic environment where creative and driven individuals can make a significant impact.

About the Role

We are looking for a proactive and independent Senior Executive to manage regional marketing and social media strategies. As a sole contributor, you will be responsible for driving the entire marketing and social media function, from campaign execution to content creation and performance analysis. This role is perfect for a self-driven marketer who excels in a fast-paced environment and is passionate about building a brand's digital footprint across multiple countries.

Key Responsibilities

• Marketing & Campaigns:

  • Lead the planning, coordination, and execution of regional marketing campaigns across digital, print, and event channels.

  • Develop and localize marketing materials for regional audiences while maintaining brand consistency.

  • Monitor, analyze, and report on campaign performance, providing clear recommendations for optimization.

• Social Media Management:

  • Manage the end-to-end process of content creation, scheduling, and publishing across all social media platforms.

  • Drive audience growth, engagement, and awareness through creative content and community management.

  • Track, analyze, and report on key performance metrics, adjusting strategies based on insights.

• Branding & Content Development:

  • Ensure all marketing and social content aligns with the company's brand guidelines, tone of voice, and visual identity.

  • Support the creation of high-impact content, including videos, graphics, blog posts, and newsletters.

  • Manage and maintain the company website, including content updates and design.

• Events & P.R. Support:

  • Coordinate regional events such as product launches, trade shows, and marketing activations.

  • Support public relations efforts, including drafting press materials and assisting in media outreach

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.

• 5+ years of experience in marketing or engineering, with a strong focus on social media and regional campaign execution.

• Proven track record of increasing followers, engagement, and online visibility.

• Proficiency in website management (preferably Wix or similar CMS tools) and design tools (e.g., Canva, Adobe Creative Suite).

• Experience in the service, maintenance, or engineering industries is an advantage but not mandatory.

• Regional or multi-country marketing experience is a plus.

• Fluency in English and Malay is mandatory.

• Creative, self-driven, and able to work independently in a fast-paced environment.

• Willing to be based in Johor and support regional functions remotely.