About the Company
Our client is a prominent FMCG company in Malaysia, recognized for its strong portfolio of household and consumer goods. With a focus on quality and market relevance, the company continues to expand its reach across the region. They provide a supportive environment for marketing professionals looking to sharpen their skills in end-to-end brand management and execution.
About the Role
We are looking for a proactive Assistant Brand Manager to support the planning and implementation of marketing strategies for our flagship brands. This role focuses on executional excellence, coordination with cross-functional teams, and monitoring market trends. You will work closely with the Brand Manager to ensure that marketing activities are delivered on time, within budget, and effectively reach the target audience.
Key Responsibilities
Support the Brand Manager in executing brand plans and marketing activities as outlined in the operational strategy.
Coordinate the development and production of point-of-sale (POS) and promotional materials to meet campaign timelines.
Assist in monitoring the performance of brand activities, generating reports, and highlighting areas for improvement.
Help manage the brand budget by tracking expenditures and ensuring all marketing spend remains within approved limits.
Liaise with external agencies (creative, media, and P.R.) to ensure high-quality execution of brand communications.
Work closely with Sales and Trade Marketing teams to align on-ground activities with overall brand objectives.
Conduct regular field visits to stay updated on market trends, retail dynamics, and competitor movements.
Support the preparation of internal reports and presentations for monthly and annual business reviews.
Requirements
Bachelor’s degree in Marketing, Business Administration, or a related field.
Minimum 2–3 years of experience in FMCG marketing or brand management.
Strong coordination and project management skills with a keen eye for detail.
Good analytical skills with the ability to interpret sales data and market insights.
Excellent communication skills and the ability to work effectively in a team-based environment.
A "can-do" attitude with a high degree of self-motivation and resourcefulness.
