About the Company
Our client is a leading FMCG multinational known for its strong heritage in the personal care and hygiene industry. Dedicated to improving the well-being of consumers, they own a portfolio of trusted household brands. The company values innovation and agility, offering a collaborative environment where future leaders are groomed through hands-on experience and strategic mentorship.
About the Role
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We are seeking an innovative and detail-oriented Assistant Brand Manager to champion the New Product Development (NPD) agenda for the personal care category. Reporting to the Brand Manager, you will play a crucial role in building the innovation pipeline, managing projects from concept to commercialization, and ensuring successful market entry for new product launches.
Key Responsibilities
Innovation Pipeline Management: Support the development of the 3-year innovation funnel by identifying market gaps and consumer needs.
Project Leadership: Lead cross-functional teams (R&D, Supply Chain, Regulatory, Finance) to ensure NPD projects are delivered on time and within cost benchmarks.
Launch Execution: Assist in crafting go-to-market strategies, including pricing, packaging design, and initial trade sell-in plans.
Market Analysis: Analyze consumer trends, competitor launches, and category data (Nielsen/Kantar) to validate new product concepts.
Performance Tracking: Monitor the post-launch performance of new products and recommend optimization strategies to ensure sustainable growth.
P.R. & Communication: Collaborate with agencies to develop compelling product claims and communication materials for launch campaigns.
Budget & P&L: Assist in managing the NPD budget and preparing P&L simulations to ensure product profitability.
Requirements
Bachelor’s Degree in Marketing, Business Administration, or a related field.
Minimum 3-5 years of marketing experience in the FMCG industry, with specific exposure to New Product Development (NPD).
Strong project management skills, with the ability to manage multiple timelines and stakeholders simultaneously.
Analytical mindset with proficiency in interpreting market data and consumer insights.
Creative thinker with a passion for skincare, personal care trends, and product innovation.
Excellent communication skills and the ability to influence cross-functional teams.
