Job Summary
The Brand Manager will be responsible for developing and executing brand strategies for a portfolio of premium personal care products. The role requires a strategic, data-driven, and creative thinker who can lead brand equity growth, manage large-scale innovations, and drive sustainable commercial performance.
About the Company
Our client is a prominent beauty and personal care MNC known for high-quality, scientifically backed products. With a strong regional presence, they are committed to promoting wellness and enhancing the daily lives of consumers through aesthetic intelligence and innovation.
About the Role
This role plays a pivotal part in shaping brand strategy and marketing execution for a leading portfolio. You will lead brand planning across all channels and oversee the end-to-end go-to-market execution for new product innovations.
Key Responsibilities
Lead brand planning and execution across ATL, BTL, digital, and in-store channels.
Manage NPD and portfolio innovation, including launch strategies and go-to-market execution.
Develop strong brand positioning based on consumer insights, market trends, and competitor analysis.
Monitor brand performance, generate business reviews, and recommend growth strategies.
Oversee A&P budget allocation and track the effectiveness of brand campaigns.
Collaborate with cross-functional teams (regulatory, trade marketing, supply chain) to align on key initiatives.
Lead external agency relationships (creative, media, P.R.) and ensure high-quality outcomes.
Requirements
Degree in Marketing, Business, or a relevant field.
6–8 years of brand management experience in FMCG, ideally within the personal care or beauty category.
Strong commercial mindset with experience in data-driven brand strategy.
Hands-on experience with new product development and marketing communications.
Excellent stakeholder and project management skills.
Strong analytical, leadership, and communication skills
