About the Company Our client is a prominent local FMCG brand owner, well-regarded for its strong presence in the food and confectionery categories. Known for producing household names beloved by families, the company is committed to delivering high-quality products and promoting a culture of wellness and agility. They offer a dynamic environment for brand builders who are results-driven and creative.
About the Role We are seeking an experienced Brand Manager to lead the brand strategy, marketing execution, and commercial performance for a portfolio of popular snack products. This role is pivotal in shaping brand equity, launching innovations, and driving sustainable growth within a highly competitive market. You will support senior leadership in delivering consumer-centric marketing strategies and ensuring the smooth implementation of 360° campaigns.
Key Responsibilities
Lead the development and execution of brand planning across ATL, BTL, digital, and in-store channels.
Champion new product development (NPD) and portfolio innovation, including launch strategies and go-to-market execution.
Develop strong brand positioning based on consumer insights, market trends, and competitor analysis.
Manage and track the A&P budget effectively to ensure cost efficiency and ROI on marketing investments.
Collaborate with cross-functional teams (R&D, regulatory, sales, and supply chain) to align on key initiatives and channel strategies.
Manage external agency relationships (creative, media, digital, and P.R.) to ensure high-quality outcomes and brand consistency.
Monitor brand performance through sales data and business reviews, providing actionable recommendations for improvement.
Requirements
Degree in Marketing, Business Administration, or a relevant field.
6–8 years of brand management experience in the FMCG sector, preferably within food or beverage categories.
Proven track record in leading successful new product launches and executing 360° campaigns.
Strong commercial mindset with experience in data-driven brand strategy and an understanding of Malaysian retail dynamics.
Excellent stakeholder management, project management, and communication skills.
Proficiency in Microsoft Office and a proactive, resourceful mindset.
