About the Company
Our client is a growing local FMCG brand owner specializing in the personal care and scented body care categories. With a portfolio of premium yet affordable brands available across major retail chains and trending social commerce platforms, they are dedicated to delivering high-quality wellness products to the Malaysian market. The company culture is dynamic and results-driven, offering a unique opportunity for creative brand builders to scale homegrown labels.
About the Role
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We are seeking a strategic, creative, and data-driven Brand Manager to lead brand strategy and marketing execution for a leading personal care portfolio. This role plays a pivotal part in shaping brand equity, driving community retention, and leading 360° marketing execution across both online and offline touchpoints. You will have full ownership of the brand’s marketing P&L and be responsible for mentoring a high-performing internal team.
Key Responsibilities
Brand Strategy & Development: Lead the development and execution of brand strategies and annual marketing plans to elevate market positioning.
Campaign Management: Spearhead the end-to-end lifecycle of product launches, in-store activations, and seasonal campaigns from concept to post-campaign analysis.
Team Leadership: Build and mentor a high-performing internal marketing team while fostering a culture of collaboration and excellence.
P.R. & Influencer Strategy: Oversee P.R. and influencer initiatives, media outreach, and brand partnerships to enhance brand visibility and credibility.
Content & Creative Direction: Plan out creative content growth strategies and guide teams to produce brand-aligned content across social, web, and retail platforms.
Customer Experience & Retention: Lead customer retention strategies, including loyalty programs and email marketing, to ensure a seamless end-to-end brand experience.
P&L Ownership: Manage the branding and marketing budget (A&P) with full responsibility for tracking R.O.I. and optimizing resource allocation.
Cross-functional Collaboration: Collaborate closely with sales, trade marketing, and supply chain teams to align brand strategies with go-to-market plans.
Requirements
Bachelor’s Degree in Marketing, Business Administration, or a relevant field.
Minimum 6–8 years of brand management experience in FMCG, ideally within personal care or beauty categories.
At least 2 years of experience in a leadership or people management role.
Proficient in English and Malay (written and spoken) to manage local market dynamics.
Strong commercial mindset with a clear strategic thought process for business growth and problem-solving.
Proven ability to manage agency partners (P.R., creative, media) and execute comprehensive 360° campaigns.
Willing to be "hands-on" to ensure high-quality execution and project delivery.
