About the Company
Our client is a leading FMCG Multinational Corporation (MNC) with a strong portfolio of household-name brands. They are known for their fast-paced environment, commitment to innovation, and strong market presence across Malaysia.
About the Role
We are looking for a strategic and commercially-minded Brand Manager to take full ownership of a key brand portfolio. You will be responsible for developing and executing end-to-end brand strategies to drive market share, brand equity, and sustainable growth in a competitive landscape.
Key Responsibilities
Develop and execute annual brand plans, marketing strategies, and $360^{\circ}$ campaigns (ATL, BTL, Digital).
Lead the new product development (NPD) pipeline from concept generation to successful market launch.
Analyze market trends, consumer insights, and competitor data to identify new growth opportunities.
Manage the A&P budget effectively, track marketing ROI, and ensure optimal resource allocation.
Collaborate closely with trade marketing and sales teams to ensure strong in-store execution and channel strategy alignment.
Lead and manage external agency partners (creative, media, digital, P.R.) to deliver high-quality campaign outputs.
Monitor and report on brand performance, health metrics, and campaign effectiveness to senior management.
Requirements
- Bachelor's Degree in Marketing, Business, or a related discipline.
A minimum of 5-7 years of classic brand management experience within the FMCG industry.
Proven track record of managing $360^{\circ}$ marketing campaigns and launching new products successfully.
Strong commercial acumen and data-driven mindset, with experience in P&L management or understanding.
Excellent communication, stakeholder management, and project management skills.
A proactive, results-oriented individual with a passion for brand building.
