About the Company
Our client is a well-established FMCG brand owner with a significant presence in the Malaysian market. Known for delivering high-quality household and personal care products, the company is committed to innovation and enhancing the daily lives of consumers. They offer a dynamic and fast-paced environment where brand builders are encouraged to take ownership and drive meaningful impact.
About the Role
We are seeking a strategic and results-oriented Brand Manager to lead brand strategy and commercial performance for a key category. In this role, you will be responsible for shaping brand equity, driving growth through effective marketing implementation, and managing the overall health of the brand portfolio. This position requires a mix of strategic thinking and hands-on execution to stay ahead in a competitive marketing environment.
Key Responsibilities
Plan and execute the implementation of annual brand plans and activities to ensure all brand and business objectives are met.
Lead the development of point-of-sale (POS) communication materials, ensuring all creative outputs align with campaign objectives.
Prepare the Annual Strategic Plan and Budget to satisfy the company’s immediate and long-term profit and growth goals.
Constantly monitor the performance of brand activities and provide data-driven recommendations to correct any performance shortfalls.
Actively manage the brand activity budget and expenditures to ensure maximum value and ROI from marketing spend.
Drive category brand performance and penetration by implementing effective growth plans and consumer-centric initiatives.
Collaborate with Functional Heads and other internal managers to overcome obstacles and ensure the smooth progression of marketing programs.
Maintain strong contact with Sales and Trade Marketing teams to ensure full support for on-ground and consumer activations.
Keep abreast of market developments and competitor activity through regular field visits (at least once a month).
Requirements
Bachelor’s degree in Business, Marketing, or a related field from a recognized institution.
At least 5–8 years of relevant brand management experience, specifically within the FMCG industry.
Proven track record in driving brand growth and managing multi-channel marketing campaigns.
Strong commercial acumen with experience in budget management and strategic planning.
Excellent communication and presentation skills.
A self-starter with high levels of self-discipline and motivation.
