content development specialist [penang].

• Develop and execute comprehensive digital marketing plans that align with the institution’s strategic objectives and long-term vision.

• Create, edit, and manage compelling multimedia content — including videos, graphics, and digital campaigns — to enhance engagement across social media, websites, and other digital platforms.

• Oversee and enhance the institution’s online presence, including website management, SEO optimisation, social media activity, and digital advertising initiatives.

• Design and lead targeted email marketing and digital outreach efforts to connect with and retain key audiences.

• Monitor, evaluate, and report on digital campaign performance, leveraging analytics to inform and refine future strategies.

• Maintain a unified brand image across all digital and traditional communication channels.

• Contribute to school events and community initiatives, supporting public relations activities and communication delivery as needed.

• Collaborate with external partners and agencies to ensure seamless and effective implementation of digital strategies.
  
  

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.

• Experience: A minimum of three years’ experience in digital marketing, content creation, or strategic communications is strongly preferred

• Skills: Strong proficiency with creative and analytics tools (e.g., Adobe Creative Suite, Canva, Google Analytics, Meta Insights).

• Experience working within the education sector or with educational institutions is highly desirable, though applicants from diverse industries are welcome.

• Attributes:

  • Excellent visual design sense, storytelling ability, and attention to detail.

  • A data-driven mindset with the ability to translate insights into impactful action.

  • Independent, organised, and confident working across diverse projects.