The Digital Marketing Executive will be responsible for driving the company’s online presence through digital campaigns, paid media optimization, and SEO performance. This hands-on role is perfect for someone passionate about generating measurable impact across digital channels.
Key Responsibilities- Plan and execute SEM, social media, and SEO campaigns to attract and convert audiences.
- Manage and optimize Google Ads and Meta Ads campaigns to maximize ROI.
- Conduct keyword research and SEO audits to enhance search engine visibility.
- Create engaging content for websites and social media platforms.
- Monitor campaign performance and prepare reports with insights and recommendations.
- Collaborate with internal teams to ensure marketing initiatives are delivered on time and aligned with business goals.
- Minimum 2 years’ experience in digital marketing, including SEM, SMM, and SEO.
- Hands-on experience with Google Ads Manager and Meta Ads Manager.
- Proficient with analytics tools such as Google Analytics or SEMrush.
- Strong written English skills; Mandarin proficiency is a plus.
- Familiarity with design or editing tools such as Canva, Photoshop, or video editing software is advantageous.
The Marketing Manager will oversee the company’s marketing strategy, reporting directly to the CEO. This strategic position focuses on building a B2B lead generation framework, strengthening brand awareness, and driving client acquisition while leading the marketing team.
Key Responsibilities- Develop and implement long-term marketing strategies aligned with business objectives.
- Build and optimize a structured B2B marketing funnel to convert campaigns into qualified leads and sales.
- Manage all digital marketing campaigns, product launches, and brand initiatives.
- Collaborate closely with Sales, Product, and Business Development teams to ensure marketing efforts support overall business goals.
- Monitor key marketing KPIs, assess ROI, and report insights to senior leadership.
- Lead and mentor the marketing team, ensuring efficient processes and workflows are in place.
- Minimum 5 years of experience in marketing, ideally within B2B, SaaS, or technology sectors.
- Strong knowledge of lead generation, conversion strategies, and growth marketing.
- Ability to translate technical product details into clear and compelling marketing messaging.
- Proven experience in strategic planning and team leadership.
- Degree in Marketing, Communications, or a related field preferred.
