Our client is a fast-growing Digital Marketing & Communications Agency known for delivering high-impact performance marketing strategies.
About the RoleWe are seeking a highly analytical and strategic Google Ads Specialist at either the Senior or Manager level. This role is dedicated to driving ROI for clients through expert management of the Google ecosystem. You will be responsible for the end-to-end execution of complex campaigns, ensuring that performance targets are met while maintaining excellence in client communication and reporting.
Key Responsibilities- Develop, implement, and manage comprehensive Google Ads campaigns (Search, Display, Shopping, and YouTube).
- Conduct thorough keyword research, competitive analysis, and audience targeting to optimize campaign performance.
- Monitor daily spends and adjust bids to ensure maximum efficiency and ROI.
- Analyze campaign data and provide actionable insights through regular performance reports.
- Collaborate with the creative and P.R. teams to ensure ad copy and landing pages are aligned with brand messaging.
- Stay updated with the latest trends and updates within the Google Ads platform to maintain a competitive edge.
- Language Proficiency: Must be a Mandarin speaker to manage specific market portfolios and communicate effectively with relevant stakeholders.
- Agency Experience: Must have a minimum of 3–4 years of direct experience working within a Digital Marketing Agency setting.
- Technical Expertise: Proven track record of managing Google Ads accounts with a focus on performance and conversion.
- Professional Background: Candidates from a purely consultancy/support background (e.g., TDCX) will only be considered if they also possess significant agency-side execution experience.
- Experience Levels- Senior Specialist: Minimum 3+ years of relevant experience - Manager Level: Minimum 4+ years of relevant experience
- Analytical Skills: Strong proficiency in Google Analytics and data interpretation.
