marketing manager [e-commerce and social app].

About the Role

We are looking for a results-oriented Marketing Manager who combines creativity with analytical thinking. The ideal candidate will define brand positioning, pinpoint target audiences, and craft marketing strategies with clear objectives across multiple channels and segments, including e-commerce and social apps. This role demands hands-on experience in executing daily marketing operations as well as planning long-term initiatives, with the ability to perform effectively under tight deadlines.

Key Responsibilities

• Define brand positioning, target audiences, and marketing strategies with clear objectives across multiple channels and segments.
• Oversee end-to-end execution of marketing initiatives, coordinating internal resources and fostering cross-team collaboration.
• Leverage customer insights, market trends, and competitive analysis to inform effective marketing strategies.
• Develop and maintain analytics reports across platforms, extracting actionable insights to guide future campaigns and go-to-market plans.
• Collaborate with email, performance marketing, and web teams to design, test, and optimize lead-nurturing programs.
• Contribute to creative briefs and provide direction for advertising and public-facing communications, including print, digital, and video content.
• Plan and implement multichannel campaigns throughout the customer lifecycle, ensuring consistent messaging and alignment across touchpoints.
• Manage content updates for customer-facing and internal channels, monitor budgets, support events, document business processes, and assist sales teams.
• Gather and analyze customer and market data to enhance outreach strategies, improve conversion rates, and generate qualified leads.
• Evaluate the performance of marketing activities through tracking and reporting, adjusting campaigns to maximize impact.
• Present marketing concepts and deliverables to internal teams, external partners, and senior leadership, including strategies and budget considerations.
• Work closely with external agencies and local partners to ensure integrated campaign execution.

Requirements

• Bachelor’s degree or equivalent qualification in marketing, business, or a related discipline.
• Minimum of 7 years of professional experience, including at least 3 years in a managerial or senior marketing role.
• Critical Requirement: Must have relevant experience in both e-commerce and social apps, covering both online and offline marketing aspects. Candidates lacking this specific background will not be considered.
• Solid expertise in online marketing and social media strategies, with a track record of success in developing interactive applications and networking platforms.
• Mandarin proficiency is advantageous, as understanding Chinese culture will support engagement with stakeholders in China.
• Demonstrated ability to create and execute comprehensive marketing plans and campaigns.
• Strong written and verbal communication skills.
• Excellent project management abilities, capable of handling multiple priorities and making strategic decisions.
• Hands-on experience with marketing automation platforms and CRM systems.
• Established media contacts are a plus.
• Flexibility to travel occasionally (based in Kuala Lumpur, with occasional trips to Australia).