summary

kuala lumpur, wilayah persekutuan
RM15,000 - RM18,000 per month
permanent

specialism
sales & marketing
sub specialism
product & marketing
reference number
91M0264352_9199029144209457010

job details

About the Company

My client is a well-established Public Listed FMCG compnay selling their products worldwide. They are known for their presence in the snacks & confectionery category, with products beloved by consumers.
...

About the Role

We are looking for a strategic and experienced Marketing Manager to lead the company's entire marketing function. This pivotal role involves shaping the overall brand direction, driving growth across the product portfolio, and leading the team to execute impactful marketing initiatives. You will be responsible for setting the marketing vision and strategy to enhance brand equity and achieve key business objectives.

Key Responsibilities

Develop and execute comprehensive brand strategies and annual marketing plans to achieve sales targets, market share, and profitability goals.
Lead the new product development (NPD) pipeline from concept ideation to successful market launch, collaborating with R&D and other cross-functional teams.
Oversee the creation and implementation of effective 360-degree marketing campaigns across ATL, BTL, and digital platforms.
Analyze market data, consumer trends, and competitor activities to identify growth opportunities and generate actionable insights.
Manage and optimize the full A&P budget, ensuring effective allocation of resources and a strong return on investment.
Work in close partnership with the sales and trade marketing teams to ensure brand strategies are aligned with channel plans and commercial objectives.
Provide leadership, mentorship, and development for the marketing team.
Manage external agency partners (creative, media, digital, P.R.) to ensure flawless execution of campaigns.

Requirements

Bachelor's Degree in Marketing, Business Administration, or a related field.
A minimum of 8 years of classical marketing experience within the FMCG industry, preferably in the food, snacks, or confectionery categories.
Proven track record of developing and executing successful brand strategies and new product launches.
Strong leadership and people management skills.
Excellent commercial acumen with a deep understanding of the Malaysian retail landscape.
Strong analytical, communication, and stakeholder management skills.
Must be innovative, resourceful, and able to work independently.

About the Company

About the Role

Key Responsibilities

Develop and execute comprehensive brand strategies and annual marketing plans to achieve sales targets, market share, and profitability goals.
Lead the new product development (NPD) pipeline from concept ideation to successful market launch, collaborating with R&D and other cross-functional teams.
Oversee the creation and implementation of effective 360-degree marketing campaigns across ATL, BTL, and digital platforms.
Analyze market data, consumer trends, and competitor activities to identify growth opportunities and generate actionable insights.
Manage and optimize the full A&P budget, ensuring effective allocation of resources and a strong return on investment.
Work in close partnership with the sales and trade marketing teams to ensure brand strategies are aligned with channel plans and commercial objectives.
Provide leadership, mentorship, and development for the marketing team.
Manage external agency partners (creative, media, digital, P.R.) to ensure flawless execution of campaigns.

Requirements

Bachelor's Degree in Marketing, Business Administration, or a related field.
A minimum of 8 years of classical marketing experience within the FMCG industry, preferably in the food, snacks, or confectionery categories.
Proven track record of developing and executing successful brand strategies and new product launches.
Strong leadership and people management skills.
Excellent commercial acumen with a deep understanding of the Malaysian retail landscape.
Strong analytical, communication, and stakeholder management skills.
Must be innovative, resourceful, and able to work independently.

skills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree

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marketing manager - snacks & confectionery.

job details

skills

qualifications

education

share this job.

the application process.

apply with randstad.

we’ll give you a call.

getting you registered.

compliance check.

reference and background check.

the perfect job for you.

the interview.

start your new job.

get in touch

brendan ng

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marketing manager - luxury retail

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