About the Company
Our client is a globally recognized FMCG MNC known for delivering high-quality and innovative products beloved by consumers across Asia. With a strong presence in Malaysia, Singapore, and Brunei, the company is committed to promoting relevance and excellence. Their marketing team champions agility, creativity, and results-driven thinking, offering a dynamic environment for brand builders.
About the Role
We are seeking a proactive and resourceful Assistant Brand Manager to lead brand strategy, marketing execution, and commercial performance for a regional portfolio. This role plays a pivotal part in shaping brand equity, launching innovations, and driving sustainable growth across Malaysia, Singapore, and Brunei. You will work closely with leadership and cross-functional teams to ensure the smooth implementation of regional campaigns and product initiatives.
Key Responsibilities
Brand Strategy & Planning: Lead the development and execution of brand strategies and annual marketing plans.
Campaign Leadership: Deliver effective 360° campaigns across ATL, BTL, and digital platforms to drive consumer engagement.
Innovation & NPD: Manage New Product Development (NPD) and portfolio innovation, including launch strategies and go-to-market execution.
Market Insights: Analyze market and consumer data to generate actionable insights and strategic growth recommendations.
Budget Management: Oversee A&P budget allocation and track ROI to ensure cost efficiency and effectiveness.
Stakeholder Coordination: Collaborate with cross-functional teams (regulatory, trade marketing, supply chain) to align on regional initiatives.
Agency Management: Lead external relationships with creative, media, and P.R. agencies to ensure high-quality outcomes.
Performance Reviews: Monitor brand performance, generate business reviews, and prepare post-mortem reports for continuous improvement.
Requirements
Education: Bachelor’s degree in Marketing, Business Administration, or a relevant field.
Experience: 3–5 years of brand management experience in the FMCG sector.
Strategic Mindset: Strong commercial mindset with experience in data-driven brand strategy and execution.
Project Management: Proven track record in leading successful brand campaigns and new product launches.
Communication Skills: Excellent communication, stakeholder engagement, and agency management skills.
Analytical Ability: Strong analytical skills with attention to detail and proficiency in Microsoft Office.
Proactive Attitude: Passionate about brand building with a proactive and resourceful mindset.
