Location: Kuala Lumpur, Malaysia
Employment Type: Full-time
About the Company Our client is a leading FMCG company with a dominant presence in the hygiene and personal care categories across Asia. Known for their commitment to quality and continuous improvement, they own a portfolio of trusted household brands that serve millions of consumers daily. The company fosters a culture of innovation and excellence, offering a dynamic environment for marketers to shape the future of the category.
About the Role We are seeking a forward-thinking and strategic Senior Brand Manager to lead the innovation pipeline for a key personal care portfolio. You will be responsible for driving the end-to-end innovation process, from identifying consumer insights and market gaps to concept development and successful market deployment. This role requires a strong blend of creativity, project management, and commercial acumen to deliver sustainable growth through new product launches.
Key Responsibilities
Develop and execute the long-term innovation strategy and product pipeline aligned with brand vision and business goals.
Lead consumer research and market analysis to identify unmet needs, trends, and growth opportunities within the category.
Manage the end-to-end New Product Development (NPD) process, collaborating closely with R&D, Supply Chain, and Finance to ensure technical feasibility and commercial viability.
Develop compelling product concepts and value propositions that resonate with target consumers.
Partner with the Brand Management team to ensure seamless go-to-market execution, including launch campaigns across ATL, BTL, and digital channels.
Oversee the innovation budget and P&L for new initiatives, tracking performance against KPIs.
collaborate with external agencies (Research, Design, P.R.) to drive concept testing and packaging development.
Monitor competitor innovation activities and industry trends to maintain a competitive edge.
Requirements
Bachelor’s Degree in Marketing, Business Administration, or a related field.
Minimum 8-10 years of experience in FMCG marketing, with a strong focus on Brand or NPD management.
Proven track record of successfully launching new products from concept to market in the personal care or household categories.
Strong project management skills with the ability to lead cross-functional teams in a matrix environment.
Excellent analytical skills and ability to translate consumer insights into winning product concepts.
Strategic thinker with strong commercial acumen and financial literacy.
Passionate about consumer trends and product innovation.
