senior digital marketing executive [agency].

• Develop and execute comprehensive digital marketing strategies across multiple platforms (e.g., social media, search, email, web).
• Lead the running and optimization of paid advertising campaigns (PPC/SEM), demonstrating strong experience in various ad formats and platforms.
• Oversee the maintenance of the brand's social media presence and engagement strategies.
• Provide mentorship and guidance to a junior team member, fostering their development in project management and campaign execution.
• Coordinate with internal teams and stakeholders to ensure campaign alignment and effective project delivery.
• Conduct presentations and clearly articulate strategic ideas to management and internal teams, ensuring alignment with brand standards.
• Apply a foundational understanding of SEO principles to content and campaign execution.
• Contribute to overall digital strategy, covering a broad spectrum of digital marketing elements rather than specializing in one service area.

Requirements

Experience & Skills:

• A minimum of 3 years of experience in digital marketing is required, with proven experience in running multi-platform campaigns.
• Strong experience in managing and running paid advertisements is essential.
• Prior experience in a role requiring team leadership, mentorship, or project ownership is highly advantageous.
• Foundational knowledge of SEO principles is expected.
• Demonstrated ability to deliver clear, compelling presentations and represent the brand effectively in internal and external communications.

Education & Attributes:

• Excellent command of spoken and written English is a must, with a preference for candidates who are also comfortable in Mandarin.
• The ideal candidate must be highly experienced, possess strong project management and leadership skills, and have the ability to articulate ideas and carry themselves well in a corporate environment.
• Must be self-driven, able to handle time-sensitive and complex projects, and possess a personality that aligns well with the team's culture.