Senior Executive, Performance Marketing
About the Company
Our client is a prominent player in the Malaysian F&B retail industry, known for its rapid growth and innovative approach to digital-first customer experiences. They are committed to leveraging technology to build deep brand loyalty and deliver high-quality products to their tech-savvy consumer base.
About the Role
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As a Senior Executive in Performance Marketing, you will be responsible for driving new user growth through strategic paid media initiatives. This role is designed for a data-driven marketer who enjoys the challenge of optimizing app installs and engagement across various digital platforms. You will work closely with cross-functional teams to ensure that every marketing dollar contributes to sustainable business growth.
Key Responsibilities
Plan, execute, and optimize paid media campaigns across platforms such as Meta, Google, and TikTok to drive app installs.
Effectively manage media budgets to ensure campaigns meet or exceed target KPIs, including CPI, CPSU, CPO, and ROAS.
Continuously monitor app traffic, user behavior, and revenue trends to identify opportunities for campaign improvement.
Create regular performance reports and dashboards to provide actionable insights to stakeholders.
Collaborate with Tech, Design, and Analytics teams to enhance campaign performance and user acquisition strategies
Stay updated with industry trends and best practices in mobile app marketing and paid media strategies.
Liaise with external agencies, including digital and P.R. partners, to ensure high-quality creative and media outcomes.
Requirements
A Diploma or Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Minimum 2 years of experience in performance marketing.
Hands-on experience with mobile attribution platforms such as Adjust, AppsFlyer, or Branch.
Proficiency in SEO/SEM, PPC, GA4, and app metrics analytics.
Strong analytical skills with the ability to interpret complex data sets and make data-driven decisions.
High proficiency in Microsoft Office, particularly Excel.
Ability to thrive in a fast-paced, dynamic work environment with strong structural thinking skills
