summary

kuala lumpur, wilayah persekutuan
RM8,000 - RM12,000 per month
permanent

specialism
sales & marketing
sub specialism
product & marketing
reference number
91M0268257_2700690144209498020

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job details

Trade Marketing Manager – Beverage (FMCG)

Location: Kuala Lumpur, Malaysia

About the Company

Our client is a growing local FMCG brand owner known for its strong presence in the beverage category. With a portfolio of household names beloved by Malaysian families, the company continues to deliver high-quality products while championing agility and creativity in its marketing approach. They offer a dynamic environment for brand builders looking to drive impact in a competitive market.

About the Role ...

We are seeking a strategic and hands-on Trade Marketing Manager to lead the commercial marketing execution for a prominent beverage portfolio. Reporting to the Marketing Director, you will play a pivotal part in bridging the gap between brand strategy and channel execution, ensuring top-line growth and market share expansion. This role requires a strong commercial mindset and the ability to coordinate complex product initiatives across various retail touchpoints.

Key Responsibilities

Lead the development and execution of trade marketing strategies and annual activation plans for the beverage portfolio.
Champion new product development (NPD) from a trade perspective, including go-to-market execution and channel-specific launch strategies.
Deliver effective 360 campaigns across ATL, BTL, and digital platforms to drive consumer engagement and brand loyalty.
Manage in-store marketing tools such as POSMs, product displays, and promotional materials to ensure maximum visibility.
Oversee A&P budget allocation and track the ROI and effectiveness of marketing investments.
Analyze sales data, market trends, and competitor activity to generate actionable insights and strategic recommendations.
Collaborate closely with cross-functional teams, including sales, regulatory, and supply chain, to align on-channel strategies.
Act as the key liaison with external P.R., creative, and media agencies to ensure high-quality execution of brand initiatives.

Requirements

Bachelor’s Degree in Marketing, Business Administration, or a related field.
7–10 years of experience in FMCG marketing or trade marketing, ideally within the beverage or food categories.
Proven track record in leading successful brand campaigns and new product launches.
Strong commercial acumen and a deep understanding of Malaysian retail dynamics.
Experience in managing agency partners and executing comprehensive 360° marketing plans.
Excellent communication, stakeholder engagement, and project management skills.
Strong analytical skills with proficiency in data-driven strategy and performance tracking.

Trade Marketing Manager – Beverage (FMCG)

Location: Kuala Lumpur, Malaysia

About the Company

About the Role
We are seeking a strategic and hands-on Trade Marketing Manager to lead the commercial marketing execution for a prominent beverage portfolio. Reporting to the Marketing Director, you will play a pivotal part in bridging the gap between brand strategy and channel execution, ensuring top-line growth and market share expansion. This role requires a strong commercial mindset and the ability to coordinate complex product initiatives across various retail touchpoints.

Key Responsibilities ...

Lead the development and execution of trade marketing strategies and annual activation plans for the beverage portfolio.
Champion new product development (NPD) from a trade perspective, including go-to-market execution and channel-specific launch strategies.
Deliver effective 360 campaigns across ATL, BTL, and digital platforms to drive consumer engagement and brand loyalty.
Manage in-store marketing tools such as POSMs, product displays, and promotional materials to ensure maximum visibility.
Oversee A&P budget allocation and track the ROI and effectiveness of marketing investments.
Analyze sales data, market trends, and competitor activity to generate actionable insights and strategic recommendations.
Collaborate closely with cross-functional teams, including sales, regulatory, and supply chain, to align on-channel strategies.
Act as the key liaison with external P.R., creative, and media agencies to ensure high-quality execution of brand initiatives.

Requirements

Bachelor’s Degree in Marketing, Business Administration, or a related field.
7–10 years of experience in FMCG marketing or trade marketing, ideally within the beverage or food categories.
Proven track record in leading successful brand campaigns and new product launches.
Strong commercial acumen and a deep understanding of Malaysian retail dynamics.
Experience in managing agency partners and executing comprehensive 360° marketing plans.
Excellent communication, stakeholder engagement, and project management skills.
Strong analytical skills with proficiency in data-driven strategy and performance tracking.

skills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree

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trade marketing manager - fmcg beverage.

job details

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education

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the application process.

apply with randstad.

we’ll give you a call.

getting you registered.

compliance check.

reference and background check.

the perfect job for you.

the interview.

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get in touch

brendan ng

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