About the Company
Our client is a prominent global player in the FMCG industry, specializing in health-focused dairy and nutritional products. With a strong international presence and a commitment to promoting wellness through high-quality, scientifically backed offerings, they have established themselves as a leader in their category. The company fosters a dynamic and empowering environment where innovation and personal growth are viewed as key drivers of sustainable business success.
About the RoleWe are seeking a strategic and hands-on Trade Marketing Manager to lead trade strategies for a leading dairy portfolio. This position plays a pivotal role in bridging brand equity with commercial performance, ensuring that marketing initiatives are effectively translated into actionable trade plans across diverse retail channels. The successful candidate will drive growth by identifying market opportunities, managing national promotions, and optimizing the in-store "Picture of Success".
Key ResponsibilitiesBrand to Trade Planning: Develop and prepare annual brand plans from a channel and category perspective to be applied effectively across the trade landscape.
Trade Strategy & Analysis: Evaluate the trade landscape to identify strengths, weaknesses, and opportunities that shape the brand-to-trade strategy.
Cross-Functional Collaboration: Ensure timely alignment across internal stakeholders and senior leadership for all commercial and operational activities.
NCP Management: Lead the full National Consumer Promotion (NCP) activation cycle, including demand forecasting, budget management, and ROI evaluation.
Business Governance: Prepare and lead monthly topline meetings and steer the development, analysis, and presentation of annual brand plans.
Purchase Optimization: Define the "Picture of Success" (PICOS) with insights-driven guidance and standardize measurement criteria (KPIs) to enable strategic planning.
Requirements
Education: Bachelor’s degree in Business, Marketing, or a related field.
Experience: Minimum 5 years of experience in Trade Marketing within the FMCG industry in Malaysia.
Expertise: Strong experience in category management, channel planning, and executing 360 marketing campaigns.
Industry Knowledge: Proven understanding of the retail segment, shopper behavior, and commercial dynamics within the dairy or broader food and beverage industry.
Technical Skills: High proficiency in Microsoft Office (Excel and PowerPoint) and experience with industry data tools like Nielsen and Kantar.
Soft Skills: Excellent stakeholder management, communication, and analytical abilities.
