about the company
Randstad is exclusively supporting a consumger goods and wellness manufacturer. The client specialises in the development of innovative and thoughtfully designed products. The company focuses on addressing specific, often underserved, market needs through a customer-centric approach to product development.
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Its offerings are known for their high quality and commitment to sustainability. The company's business model leverages both a robust online presence and a strong retail distribution network.
about the job
As General Manager for Malaysia, you will own the full P&L for Malaysia and be accountable for growth, retail excellence, team building, and local execution.
Key Responsibilities:
- Sales & Commercial Growth
- Drive topline and bottomline growth across all channels (modern trade, ecommerce, pharmacy chains, etc.)
- Develop and execute clear strategies to win market share based on local consumer buying behavior, category insights and competitor movements
- Build and execute channel strategy, Annual Business Planning with retailers, and retail excellence across in-store execution
- Team & Organization Leadership
- Set clear goals, coach team members, and maintain a high-performance and core-value centric culture
- Hire, retain, and develop local talent with strong values and executional hunger
- Retail & Execution Excellence
- Ensure we win at the shelf — on-shelf availability, pricing, promo tags, POSM execution
- Build intelligence from ground merchandising and shopper feedback into real actions
- Create local routines (e.g. retail audits, store visit calendars) to keep eyes and ears on the ground
- Market Strategy & Localisation
- Localise regional marketing and product plans to suit Malaysian consumer needs
- Own launch strategy for new products with excellence in trade and shopper activation
- Identify growth levers and whitespace in categories
- P&L Ownership & Ops
- Own the Malaysia P&L and work with Finance and HQ to manage budgets and forecasts
- Coordinate with regional Supply Chain to ensure demand-supply balance and in-market availability
- Ensure smooth logistics, importation, warehousing, and distributor operations
Job Requirements:
- 10 - 12 years of experience in the FMCG industry
- Proven leadership experience managing teams and delivering business targets
- A doer and a thinker - able to zoom in to problem-solve and zoom out to build systems
If you are ready to take up a new challenge, click on "apply" to submit your application