Job opening - Loyalty Program Specialist - Regional (F&B Retail Chain) in Shah Alam | Randstad Malaysia

summary

shah alam, selangor
RM4,500 - RM6,000 per month
permanent

specialism
sales & marketing
sub specialism
product & marketing
reference number
91M0266572_9582206118278967541

job details

about the company

Our client is a leading F&B retail chain in the region.

about the job

Reporting to the Regional Manager.
...

Key responsibilities:

Loyalty Program Optimisation: Design, enhance, and optimise the Loyalty Program (points, rewards, tiers, app missions) using customer data. Continuously monitor regional performance (activation, redemption, repeat behaviour, points liability).
Regional Loyalty Operations & Standardisation: Execute end-to-end regional loyalty operations (configuration, validation, QA, troubleshooting). Create a regional loyalty playbook detailing best practices and localisation for country teams, ensuring program accuracy across markets.
Cross-Functional Collaboration: Collaborate with the CRM team to integrate loyalty initiatives, aiming to boost member activity and revenue per user.

skills and experience requiredd

Minimum 3 years regional experience in loyalty, CRM, retention, marketing analytics, or performance marketing.
Expertise in loyalty programs, retention strategies, and CLTV drivers.
Hands-on experience with CRM/CDP platforms or loyalty tools (e.g., Salesforce, Insider, CleverTap).
Proficient in analytics (GA4, Mixpanel, Appsflyer) and Microsoft Excel.
Knowledge of regional consumer behaviour, cultural nuances, regulations, attribution, app events, and membership life cycle.

show more

about the company

Our client is a leading F&B retail chain in the region.

about the job

Reporting to the Regional Manager.

Key responsibilities:

Loyalty Program Optimisation: Design, enhance, and optimise the Loyalty Program (points, rewards, tiers, app missions) using customer data. Continuously monitor regional performance (activation, redemption, repeat behaviour, points liability).
Regional Loyalty Operations & Standardisation: Execute end-to-end regional loyalty operations (configuration, validation, QA, troubleshooting). Create a regional loyalty playbook detailing best practices and localisation for country teams, ensuring program accuracy across markets.
Cross-Functional Collaboration: Collaborate with the CRM team to integrate loyalty initiatives, aiming to boost member activity and revenue per user.

skills and experience requiredd

Minimum 3 years regional experience in loyalty, CRM, retention, marketing analytics, or performance marketing.
Expertise in loyalty programs, retention strategies, and CLTV drivers.
Hands-on experience with CRM/CDP platforms or loyalty tools (e.g., Salesforce, Insider, CleverTap).
Proficient in analytics (GA4, Mixpanel, Appsflyer) and Microsoft Excel.
Knowledge of regional consumer behaviour, cultural nuances, regulations, attribution, app events, and membership life cycle.

skills
no additional skills required
qualifications
no additional qualifications required
education
Bachelor Degree

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SP

shawn phee

+60 12 766 9876

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